Content Marketing for eCommerce is what many online retailers are set plans for in 2014. Learn how to craft your content strategy for your online store from the examples in the industry.
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Content Marketing Strategy for eCommerce 2014
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Build Your eCommerce
Content Marketing
Strategy for 2014
To Sell 24/7
Yulia V Smirnova
Founder of CommerceBrain.com
eCommerce marketing,
customer acquisition and estore optimization
Bit.ly/cb2014bk
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Content Marketing Benefits
① Brings ongoing free referrals
② Engages interest & brings back attention
③ Offers insights about your customers
④ Amplifies paid customer acquisition
campaigns
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Results You Can Get
① 15% of referral traffic from one
dominant channel (VAT19, YouTube)
② Up to 40% natural traffic (BirchBox)
③ Higher volume and ROI in paid
Facebook / Twitter / LinkedIn marketing
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Content Marketing for
eCommerce
① Must be scalable/programmatic to matter
② Can be a challenge from creative
perspective
③ Must engage: inspire, bring attention and
develop interest
④ Must be consistent with a balance of
commerce and related interests topics
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How To Solve For Creative
Genius & Engagement (2, 3)
① Observe & learn
from sites above
and rising media
② Curate topics
③ Use “Smart
Marketing”
Checklist
hUp://bit.ly/1mE0OF6
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How To Solve For Consistency &
Balance (4)
Editorial calendar
(programming)
Curation team or tool
(relevance & ideas pipeline)
Smart marketing
checklist (quality control)
Production team
(volume that maNers)
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What’s Next?
① Connect to Yulia for a free 20 min consultation
o contact@commercebrain.com
② Also 2 day only promo
o Feb 27, the book is $13.99 45% OFF
o Feb 28, the book is $17.99 30% OFF
o Feb 28, 11PM back to $24.99
③ Q & A