How do you handle information overload? How do you break information silos? How do you spend less time trying to find information and more time analyzing it? This presentation is from a webinar held on June 7th, 2017 and describes why and how intelligence portals can provide a single place for all relevant market and industry news, reports and research. Focusing on topics and sources for the telecom & high tech industry, a portal can turn unstructured information from multiple sources into actionable insights.

1. Best Practice Intelligence
Portals for
Telecommunication & High
Tech Companies

2. Presenters
Gabriel Anderbjörk
CFO
Comintelli
Jesper Martell
CEO
Comintelli

3. AGENDA
1. The Need for Intelligence in Telecoms
2. Best practices in Intelligence Processes
• Case: Ericsson
3. Intelligence Portals as a tool to support
processes

4. The need for Intelligence

5. Telecommunication market
What has changed?
• Smartphones and the internet have made data abundant,
ubiquitous and far more valuable. Whether you are going for a
run, watching TV or even just sitting in traffic, virtually every
activity creates a digital trace—more raw material for the data
distilleries.
• As devices from watches to cars connect to the internet, the
volume is increasing: some estimate that a self-driving car will
generate 100 gigabytes per second. Meanwhile, artificial-
intelligence (AI) techniques such as machine learning extract
more value from data.
• Algorithms can predict when a customer is ready to buy, a jet-
engine needs servicing or a person is at risk of a disease.
Industrial giants such as GE and Siemens now sell themselves
as data firms.
The Economist 2017

6. Huge Growth of Unstructured Data
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Exabytes
Worldwide Corporate Data Growth
Unstructured Data
Structured Data
Source: IDC; The Digital Universe 2012
80%
of Data is
Unstructured
Confidential

7. Unprecedented Pace of Change
Source: McKinsey & Co (by 2025)
Since 2000, 52% of
companies in the
Fortune 500 have
either gone bankrupt,
been acquired or
ceased to exist.
52%

8. Information in Silos
The question is how do
we get access to the
information that is useful
for our organization ?
Confidential
Information, experience and
knowledge tends to be stored in
separate silos;
- Hard to access
- Seldom shared
- Hard to even know what already exists

9. Best practices

10. Intelligence Evolution
Level 1 Level 3 Level 4
Informal
Level 2
Basic
Intermediate
Advanced
Level 5
World Class
Ad-hoc & intuitive
Intelligence
program emerges
Intelligence
recognition with
refined deliverables
Intelligence embedded
in business processes
* Source: Hedin et.al. “The Handbook of Market Intelligence” (Wiley 2014)
Intelligence as a key
competitive advantage
Where are we? Where do we want to go? How do we get there?
Scope
Process
Deliverables
Tools
Organization
Culture
Five maturity levels

11. The Need
● Rapid deregulation of markets required global
co-ordination of market insight.
● Manage information regarding industry players
and topics in order to maximize competitive
advantages
The Solution
● Centralized portal for automated retrieval,
filtering and dissemination of vast amounts of
industry news and analysis (BIC)
The Benefits
● World class sensitivity to both strong and weak
market signals
● Measurable financial savings/gains by
coordinating content management and
procurement.
Case: Ericsson

12. Case: Ericsson

13. Intelligence Portals

14. What is an Intelligence Portal?
• Single, centralized IT platform for:
– Collection
– Storage
– Processing
– Dissemination
• Both internal and external
information

15. • Automates your CI process and frees up
time for analysis.
• Communicates and makes intelligence
used by allowing self service.
• Helps build up an intelligence culture
• Excellent marketing tool for CI
Why do you need a CI Portal?

16. Planning
&
Direction
Collection
of
Sources
Process &
storage
Analysis
Dissemin
ation
How does an Intelligence Portal support the
Intelligence Process?

17. 1. Planning and Direction
A taxonomy is a systematic and structured
classification system of topics

18. 2. Collecting Sources
EXTERNAL SOURCES
(OPEN & COMMERCIAL)
INTERNAL SOURCES
PORTAL

19. 3. Processing
• Indexing and tagging
• Classification
• Approving and editing
• Assessing relevancy
• Recommending
• Translating
• Selecting content for
different target groups

20. 4. Analysis
• Visualize the content and its
development over time and in
context graphically.
• Support standard analytical
methods; SWOT, Porter 5,
Benchmarks, etc.

21. 5. Dissemination
• Distribute relevant
intelligence to the right
persons at the right time.
• Automated Alerts
• Reports and Newletters

22. 7 Key Success Factors
1. Good understanding of user needs
2. Effective taxonomy
3. All content stored in one searchable
place
4. Simple, clear user interface
5. Daily e-mail alerts
6. Internal branding and marketing to
activate users
7. Sufficient budget and management
sponsorship

23. •Questions & Answers!

24. •Thank You!
www.comintelli.com
www.intelligence2day.com
jesper.martell@comintelli.com
gabriel.anderbjork@comintelli.com