Txaber Allué. Gastronomic blogger, consulter assistant. Department of Bussiness Management (FEE-URV)

1. COMMUNICATING FOOD FOR HEALTH BENEFITS
 NEW FOOD TRENDS AND MEANINGS 
 PROFESSIONAL IDENTITIES AND FOOD COMMUNICATION 
 INNOVATIVE PRACTICES IN COMMUNICATION 
8th – 9th November, 2012
TARRAGONA
elcocinerofiel.com as a case study,
opportunities in the 2.0
environment

2. Some data:
elcocinerofiel.com is a food blog with how-
to cooking videos.
Blog: 89.933 unique visitors/month
Facebook: 25.788 likes
Twitter: 16.395 followers
Youtube: 35.474 subscribers

3. The interesting phenomenon is the impact
one person can have without “economic
resources”.

4. • It is also very interesting how information
flows.
• Its origin and distribution.
• The role of individuals.

5. Here's an example. The Organization of
Consumers and Users published the
following headline on October 24th:
Aceite de oliva virgen extra: ¿cuál es el mejor?

11. Storify of the event:

13. Conclusions:
• Information moves faster.
• Nobody controls it.
• There are influential individuals who act as
information brokers