A talk that I delivered to a small crowd of business owners on optimizing their CMS and getting found on the Google Play app store.

1. QUICK+ DIRTY
WORDPRESSSEO&
MOBILEAPPOPTIMIZATION
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2. Search Engine Optimization - SEO
SEO is the active practice of optimizing a web
site by improving internal and external aspects
in order to increase the traffic the site receives
from search engines.
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3. On-page & Off-page Optimization
• On-page optimization: implementation
strategies to optimize position of a website in
search results of particular words or phases.
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• Off-page optimization: strategies outside of
your website's design such as link building
with authoritative sites with relevant content.
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4. On-page Elements
Titles
Description
URL structure
Alt text
Headings
Body copy/keywords
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Title

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Title
Description

7. URL Structure
Yes
www.genericwebsite.com/
http://genericwebsite.com/
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 No
genericwebsite.com/index.html
genericwebsite.com/index.htm
genericwebsite.com/index.aspx
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8. URL Structure
Yes
collintate.com/marketing-services
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 No
collintate.com/marketingservices
collintate.com/marketing_services
collintate.com/MARKETINGSERVICES
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9. WordPress Dashboard
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10. URL, Titles & Descriptions
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11. Alt Text
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What you’ll need …
• Google AdWords Keyword Tool
– http://adwords.goolge.com/select/KeywordToolExternal
• Trellian Keyword Discovery Tool
– www.keyworddiscovery.com/search.html
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Step 1: Find your base keyword(s)
You must have a starting point …
• SEO
• Search Engine Optimization
• On page SEO
• Off page SEO
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Google provides you with Keyword Ideas and
monthly search volume
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Know your competition!
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Step 2: Perform an allintitle: search on Google
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Mobile App Optimization
It's not an easy task to be listed in the “Featured
Apps” section of Google Play.
 Team of editors at Google are constantly reviewing the
Play Store in search of new apps to be featured.
 Highest quality apps will receive a "Staff Pick" label.
 Editors don’t thoroughly test every app that exists
 Good chance yours might miss being selected.
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Keys to unlocking Google Play
• Optimize for Search just like you would for a
website.
• Find out what key words are relevant to your
game that the Android Market users search for.
• Add those keywords to your game listing as many
times as possible, preferably in the title and many
times in the description.
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Keys to Unlocking Google Play
• improve your click-to-download rate with
good marketing copy in the game description,
while fitting in those keywords.
• Retention rate has a strong correlation to
market ranking. Take steps to improve your
retention rate.
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Optimize Your Icon
… Stand out from the pack.
… Decide on your brand.
… Keep it simple.
… Be consistent.
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Google Moderator
• Friday App Review
• Friday Game Review
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Relationship Building
• Building a great relationship with the app
store’s manager is a must if you’re trying to
get your app Featured.
• It’s easier to get featured if your app is new to
the Play Store.
• Submit your new apps early and often
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Thanks for listening!
If you have questions …
• Email: ct@collintate.com
• Phone: 240-428-8422
• Website: www.collintate.com
• Twitter: @collintate
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