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Client: Publix     Student Responses:
                   Student Responses:
                  “Clever doorhangers!”
                  “Clever doorhangers!”
                 “Product we actually use.”
                 “Product we actually use.”




                  On Campus Student
                  On Campus Student
                  Agent-Hand to Hand
                  Agent-Hand to Hand
                      Marketing
                      Marketing



                          Doorhanger
                          Doorhanger
Client: Publix
                Effective College Dorm
              advertising-Place directly on
            students door handles in college
           dorms and other campus housing.
Client: Publix                  Student Responses:
                                Student Responses:
                           “Very cool that the coupons are
                           “Very cool that the coupons are
                           free, no purchases necessary.”
                            free, no purchases necessary.”




Business Objective : To increase Publix relevance
   among collegiate audiences.
Placed A High Volume Of Advertising Materials
   (Doorhangers) Via Strategic-High Traffic Locations

Strategy: Creative Doorhangers-Hand to Hand A Call To
   Action to visit local Publix locations.

Market: University of Florida

Timing: January 15th- Continued until February 15th ,2009

Message: “Visit Publix and receive a FREE Clorox
  Disinfecting Wipes 35 ct. Visit individual Publix
  Locations Identified on Specific Campus Marketing
  Literature (Address Supplied) – Visit: www.publix.com
Program Element: 7,655 Doorhangers/ Hand To Hand
   Staggered Distribution.




Results:
School Statistics 38,277

NAM SERVICE PROTOCOLS:
Added Value: – www.CollegeMarketPlace.com
Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For
    Processing/Sorting/Shipping To Agents
Utilized 2 AGENTS For On Campus Distributions
Targeted Distribution (Dorms-High Traffic
Wave Photo Tracking Verification - Results

Program Results:
SUCCESS – ROI exceeded client expectations
Doorhangers
Doorhangers
Doorhangers

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Publix Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

  • 1. Client: Publix Student Responses: Student Responses: “Clever doorhangers!” “Clever doorhangers!” “Product we actually use.” “Product we actually use.” On Campus Student On Campus Student Agent-Hand to Hand Agent-Hand to Hand Marketing Marketing Doorhanger Doorhanger
  • 2. Client: Publix Effective College Dorm advertising-Place directly on students door handles in college dorms and other campus housing.
  • 3. Client: Publix Student Responses: Student Responses: “Very cool that the coupons are “Very cool that the coupons are free, no purchases necessary.” free, no purchases necessary.” Business Objective : To increase Publix relevance among collegiate audiences. Placed A High Volume Of Advertising Materials (Doorhangers) Via Strategic-High Traffic Locations Strategy: Creative Doorhangers-Hand to Hand A Call To Action to visit local Publix locations. Market: University of Florida Timing: January 15th- Continued until February 15th ,2009 Message: “Visit Publix and receive a FREE Clorox Disinfecting Wipes 35 ct. Visit individual Publix Locations Identified on Specific Campus Marketing Literature (Address Supplied) – Visit: www.publix.com
  • 4. Program Element: 7,655 Doorhangers/ Hand To Hand Staggered Distribution. Results: School Statistics 38,277 NAM SERVICE PROTOCOLS: Added Value: – www.CollegeMarketPlace.com Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Utilized 2 AGENTS For On Campus Distributions Targeted Distribution (Dorms-High Traffic Wave Photo Tracking Verification - Results Program Results: SUCCESS – ROI exceeded client expectations