[How to build a personal brand and why you need one.] In the digital age, personal branding is an absolute must. In fact, while you may not realize it, you already have a brand. How you present yourself face-to-face, on social media and Google are all reflective of the brand you’re building. Whether you’re seeking a new job, wanting to move up in your organization, thinking about a career change, launching a new business or looking to attract new clients, a strong consistent personal brand is key to creating new opportunities for your career or business. What do people think when they hear your name? What do they say about you when you’re not in the room? That’s all personal brand. The better question is: do you leave your personal brand up to chance or do you take charge of it? What you’ll learn: • What personal branding is and why it's important • How you can leverage your personal brand to create new career and business opportunities • Gain clarity about your passions, values and career goals that serve as a foundation for your authentic personal brand • Assess and strategically build your online identity and presence

1. WITH A PURPOSE
PERSONAL BRANDING

2. WHO AM I?
• Social media and technology advocate
• Digital marketer @globalHMA
• Craft beer lover
• Writer and storyteller
• Insightful introvert
• Love helping connect with people
• Determined altruist
• LYP board member

3. WHAT'S IN IT FOR YOU?
1. What is personal branding and why it's
important
2. Gain clarity about passions, values
and career goals
3. How to leverage your personal brand
to create new career and business
opportunities
4. Assess and strategically build your
online presence
cc: kennymatic - https://www.flickr.com/photos/99472898@N00

4. WHAT IS PERSONAL BRAND?
cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03

5. WHAT PEOPLE SAY ABOUT YOU
WHEN YOU'RE NOT IN THE ROOM
cc: Dano - https://www.flickr.com/photos/36101697408@N01

6. LEADERSHIP REQUIREMENT
cc: pedrosimoes7 - https://www.flickr.com/photos/46944516@N00

7. QUALITY OVER QUANTITY
cc: MrClean1982 - https://www.flickr.com/photos/23084352@N00

8. FIRST IMPRESSIONS
cc: launceston_lad - https://www.flickr.com/photos/61364433@N00

12. WHY SHOULD YOU CARE?
cc: 13desetembro - https://www.flickr.com/photos/32615337@N07

13. NON-LINEAR CAREER PATH
cc: Ben Husmann - https://www.flickr.com/photos/89347716@N00

14. ARE YOU GOOGLE-ABLE?
cc: mjmonty - https://www.flickr.com/photos/36295747@N00

15. 80% of people research others
online before meeting them for the
first time. It jumps to 95% when
talking about employers researching
candidates.
cc: Junnn - https://www.flickr.com/photos/79295762@N00

17. WHAT CAN YOU DO?
cc: speedoflife - https://www.flickr.com/photos/25637957@N02

18. • How do you want to be
remembered?
• What do you want people to
say when you're not in the
room?
• Who do you admire?
• Who do you want to work with?
cc: Foxspain Fotografía - https://www.flickr.com/photos/33533488@N05

19. WHAT ARE YOU PASSIONATE ABOUT?

20. BRAND VOICE
• What you say and how you
say it
• Get clear on your dream
• Be clear on your audience
cc: Beverly & Pack - https://www.flickr.com/photos/10101046@N06

21. ONLINE VS. OFFLINE
cc: Electronic_Frontier_Foundation - https://www.flickr.com/photos/59202267@N08

22. SOCIAL MEDIA
• Make connections, market yourself,
create new opportunities
• Create content on topics you're
interested in
• Talk with people, don't just broadcast
at them
• Be yourself, but also realize it is being
recorded
• 80/20 rule
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00

23. ONLINE
• Clean up your online profiles, check
privacy settings, add links, and keep
them up to date
• Create a website
• Create and consistently update a blog
• Comment, like and share on social
platforms

24. OFFLINE
• Attend and volunteer at events, share
knowledge and skills, build your network
• Speak at conferences
• Join relevant organizations
• Read magazines, newspapers, books
• Dress for success
• Perfect your elevator speech
• Your brand in print: resume, portfolio,
business cards, thank you cards

25. BE A LIFELINE
cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04

26. THANKS FOR LISTENING
colleen.hofmann@gmail.com
colleenhofmann.com
@leen_machine
/in/colleenhofmann
KEEP IN TOUCH