3. A discovery platform for
Atlassian customers?
A marketing channel for
vendors?
One of these
(http://1.bp.blogspot.com/ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRn

5. Would I use this?
Would my clients/customers friends/colleagues
use this?
Am I thinking big?
What does version 2.0 look like? 3.0?

7. 64% of traffic to profiles comes from Google
Next most common: direct links
Everything else is insignificant
So what do I do?
Great content on your site = great SEO
Support your profile
Can be detailed (http://www.tempoplugin.com/) or
simple (http://www.simplenia.com/)

13. of page visitors to evaluators
of page visitors to evaluators

16. Evaluations to purchases

17. Not sold via Expert
Sold via expert

18. Add-ons that have opted in to Expert discount
Add-ons that have opted out of Expert discount

19. Technical (What?)
Marketing (Why?)
Experts (How?)

20. Reliability, Availability, Maintainability, Serviceability
Scale
Support
Leverage Marketplace, Atlassian PMs & product
teams

21. Focus on ability to solve critical enterprise business
problem
Show why buy > build
Help Atlassian
Events (Summit, AtlasCamp)
Case studies (talk to me after)
AUGs

22. Meet them
Don't create more work
Do create more revenue

23. Marketplace reviews
Support request patterns
Lost evaluators
Betas & usability tests
Collaborate with your customers, like this
(https://jira.atlassian.com/browse/JRA-4446).

24. Conversion rate of evaluators to customers for add-ons with link to issues and support
Conversion rate of evaluations to customers for add-ons without link to issues and support

25. Reduce friction
Try the 5 minute rule
Have a "Getting Started" page
Use UPM hooks!
Evaluator emails