RAD Ventures develops multi-family housing projects in urban Los Angeles that transform underutilized real estate into attractive and functional residences while enhancing the neighborhoods. RAD Marketing LA is a boutique agency that helps developers brand high-end urban projects targeted towards discerning customers, offering innovative design and marketing solutions. The document then provides details about two specific projects - 1100 Wilshire, a former office building converted to luxury living with views, open spaces, and eco-friendly features; and Dogtown Station in Venice with live/work spaces.

1. ventures | marketing la

2. RAD Ventures develops
contemporary, multi-family
housing throughout urban Los
Angeles. Our projects transform
underutilized real estate into
attractive, highly functional
residences. The projects’
established neighborhoods are
enhanced by our extreme
sensitivity to their environs. We
optimize results by working with
the highest quality financial and
development partners.

3. marketing la
RAD Marketing LA helps visionary
developers create value, providing
competitive marketing solutions, with a
focus on innovation and design.
We are not your traditional marketing
company. RAD is a boutique agency,
uniquely equipped to brand high end
urban projects, targeted at the
discerning customer.
We handle projects that are positioned
on the competitive edge, seeking to
offer the latest in product mix, amenities
and features.
RAD offers clients a unique knowledge
base, with a background in real estate
development, combined with trend
forecasting and product design for the
consumer goods and entertainment
industries.

4. 1100 Wilshire | Los Angeles
 Former Vacant Commercial Office Building
 Current Luxury-Living Offering 360 Views

5. 1100 Wilshire | Los Angeles

6.  Live/Work
 Open Spaces
 Earth-friendly
Dogtown Station| Venice

7. Dogtown Station| Venice

9. OBAMA DELIVERS $151M TO CLEAN TECHNOLOGY
This Tuesday, the Department of Energy disbursed the first federal grants for
clean technology in ventures that focus on alternative forms of fuel, the
development of high density lithium batteries, and a highly-refined smart electrical
grid. The $151 million dollars, managed by the Advanced
Research Projects Agency – Energy, will go to 37 different projects to lead
researchers in 17 states. So far, it is the largest stimulus award made in a single
day from the Obama administration’s $787 billion stimulus package.
SOLARCITY WINS A BIG INFUSION
U.S. financial markets are in the doldrums, but things look bright for SolarCity. The Foster City, Calif., solar installer
said Wednesday that it had received $30 million in funding to help it finance its U.S. expansion. Most of that equity --
$25 million -- is coming from First Solar Inc. of Tempe, Ariz., a manufacturer of thin-film photovoltaic solar modules,
which also struck a five-year supply deal with SolarCity Corp.
.
KHOSLA VENTURES RAISES $1.1 BILLION TO INVEST IN GREEN TECHNOLOGY
The Silicon Valley venture capital firm will finance early and mid-stage clean energy and information technology
companies as well as high-risk 'science experiments.‘ In a sign that green technology investing is bouncing back,
Silicon Valley venture capital firm Khosla Ventures said Tuesday that it had raised $1.1 billion to spur development of
renewable energy and other clean technologies.

10. L.A. Makes Play to Become World’s Clean Tech Capital
- The Green Economy Post
LOS ANGELES –Mayor Antonio Villaraigosa joined local university presidents and business leaders to announce CleanTech Los Angeles, a
partnership between the City of Los Angeles, local world class academic and research institutions, and the business community.
CleanTech Los Angeles is a multi-agency collaboration between the Community Redevelopment Agency of the City of Los Angeles
(CRA/LA), California Institute of Technology (Caltech), Los Angeles Department of Water & Power (DWP), NASA Jet Propulsion Laboratory
(JPL), UCLA, and USC to establish Los Angeles as the global leader in research, commercialization, and deployment of clean technologies.
The ultimate goal is a lofty one: to become the global capital of clean technology.

11. 398
LA Area has 817 green businesses
compared to 590 in the Bay Area
208
202
173
131
Los San Diego Orange Santa Alameda
Angeles Clara
Sources: Mayor’s Office / Environmental Defense Fund, 2009

14. 5860 Jefferson Blvd - 3475 La Cienega Blvd.
A Quote from Mayor Villaraigosa
“The rail cars on the Gold Line to
the San Gabriel Valley, the
Crenshaw line, and the Expo line
will proudly bear the label ‘Made
in LA,’ and at a time when most
cities are losing jobs, we will be
bringing them back home.“

15. SCHEMATICS

16.  4.7 acres
 300,000 sq. ft. (1.5/1F.A.R)
 Commercial, supportive service (restaurant), 29 Live/Work units, varying heights 3-6
stories.
 Uses: green production groups, research product and design, companies small
businesses, environmental think tanks, corporate headquarters , limited product
development/production/testing, etc.
 Entertainment in Los Angeles brings $38 billion annually and produces 117, 000 jobs.
Entertainment production is now evolving into a green industry.
 Parties to Loan – City of Los Angeles/CDD & Applicant
 HUD states the funding of this project meets the national policy objective to assist low
and moderate income residents, through job creation.
 520 Full Time Jobs
 HUD requires 3 years to end of construction - 5 years to hiring
 In Enterprise Zone

17. SCHEMATICS