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1. DIGITAL FACE STRATEGY PLANNING & TRAINING

2. INTRODUCTION COLIN GILCHRIST

3. CASE STUDY NATIONAL NEWS LOCAL NEWSPAPERS LOCAL RADIO BLOGS / WEBSITES COMMUNITY GROUPS

4. CRISIS AVOID IT!

5. TRAINING HABITAT KENNETH COLE

6. POLICY? COMPANY EMPLOYEE CSR – SINCERE?

7. INFLUENCE DEVELOP A LIST ADVANCED BLOG KLOUT +

8. INFLUENCE SEO / SEM KEYWORDS NEGATIVE & POSITIVE

9. MONITOR ALERTS WITH ANALYSIS (MOOD) REACT FAST

11. ASSUMPTIONS PRIVATE DM’s… DELETE OR NOT? CONSIDER EVERYONE

12. RESPONSES DEVELOP FOR EACH PLATFORM

13. CRISIS SITE BLOGS ARE BEST DON’T NEGLECT MAIN SITE

14. POSITIVE ADMIT CAREFULLY INVITE HAPPY

15. DIALOGUE VERSUS MESSAGE

16. CONSTANT ON ALL CHANNELS PROMOTE

17. CRISIS PREPARE RESPOND PROMOTE

18. DIGITAL FACE @COLINGILCHRIST