Ever wondered where real estate will be in 2020? Take a look at where you will need to be as a real estate agent

1. Agent of the Future
REIQ REAL TECH 2017
Colin Anstie
Raging Digital

2. My
Audience
in 2020
How do I
win in
2020?
How do I
prepare
for 2020?
Agent of the Future

3. Who Will
My
Audience
be in 2020?

4. Younger Consumers are More Savvy

5. 44% of People find Smart Homes Appealing

6. 40% will walk away from a poor experience

7. Information Poverty will be the New Divide

8. 59% Research Online
whilst in a store
94% on Social
Media
88% have a
smartphone
51% Research
People Online
Online for 6.8
hours a day
Online Interactions are Surging

9. Chinese will
Become the #1
Spoken Language

10. Depression will
be become the
#2 cause of disease
burden in middle
income countries
after obesity

11. Islam will be the world’s
largest religion

12. +30%
Entertainment
+7%
Finance
+6%
Real Estate
-26%
Government
Consumers digital expectations are growing

13. How do I win in 2020?

14. 1. 79% of consumers want their data integrated

15. 1. Race for Data

16. 2. The Strongest Following

17. 3. Personal Brand

18. 4. Right
Time, Right
Place and
Right
Information

19. 04
ENQUIRY ON A HOME01
02
03
EMAIL SENT TO BOOK IN AN INSPECTION IN
A LIVE CALENDAR
ADDED TO
YOUR
CALENDAR
SMS WITH WEATHER
AND ASK FOR COFFEE
ORDER
MEET CLIENT
5. Automate Simple Tasks
CLIENT
ADDED TO
YOUR
DATABASE APPOINTMENT BOOKED IN
REMINDER
SENT
COFFEE
ORDERED

20. What should I do today?

21. 02
01
03
04
IDENTITY
BUSINESS
LIFESTYLE
OPINION
1. Collect Data
PERSONAL INFORMATION AND CONTACT DETAILS
ALL INTERACTIONS AND TRANSACTIONS
FAMILY, CAREER AND LIFESTYLE DETAILS
ATTITUDES, MOTIVATIONS AND BELIEFS

22. CRM SYSTEMS | IFTTT
TRANSACTION SYSTEMS | INFUSIONSOFT
SOCIAL MEDIA | HOOTSUITE
GEOLOCATION
TRACKERS
2. Learn Systems and Tools

23. 2a. Infusionsoft CRM - Dashboard

24. 2a. Infusionsoft CRM - Contacts

25. 2a. Infusionsoft CRM - Automation

26. 2b. Setmore

27. 2c. Intercom

28. 2d. Hootsuite

29. 2e. IFTTT

30. 60%
75%
45%
90%
SCHEDULING
EMAIL RESPONSES
SALES ACTIONS
PROPERTY INFORMATION
02
01
03
04
3. Processes to Automate

31. 4. Ideal Client Experience

32. 5. Build a Following with Content
What are the most frequently asked
questions your customers ask?
What is the story behind your new
product or service?
What is a statistic about your customer
base?
What is the biggest misconception
people make about your company?
What is a hard truth your customers need
to hear?
What is your opinion about where your
industry is headed?
What are the biggest myths in your
industry?
Who are the people that work with your
company and how did they come to be
with you?
Write about legislation changes that
might impact your industry
What do your customers need to know to
make good purchasing decisions?
What are the first 3 things someone
needs to become an expert in your field?
What is a lesson you learned in the last
year?
What is the story behind the founding of
your company?
What is a customer success story that
you can share?
Write an open letter to....
How did your company get its name? What is a day in the life of your company
like?
Provide a checklist relevant to something
your customers might do.
What is a complete how to that will guide
customers through an important lesson?
Who is an industry leader that you could
profile/interview?
What would you add to someone else's
article? What did they miss?

33. CHANNEL
VIDEO
PROFILE
CONNECTION
S
CONTENT
PROFILE
LIKES
CONTENT
PROFILE
PHOTOS
PROFILE
FOLLOWERS
MEDIA
CHANNEL
VIDEOS
6. Grow your Digital Presence

34. DIGITAL
in association with
The Smith Family Charity
LIVE 17d i g i t a l l i v e 1 7 . c o m
2 9 t h O c t o b e r 1 7
Q u e e n s l a n d U n i v e r s i t y
T e c h n o l o g y M e d i a C e n t r e
2 A p p r a i s a l s 1 D a y E v e n t
4 W e b i n a r s 6 M o n t h
P r o g r a m