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PPC Week 4 Part 2

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coleman21
TecnologiaNegócios
1 de 15
Using Pay-per-Click Marketing Profitably Jeff Coleman Internet Marketing Geek
Measuring Campaign Success Know your visitor value Conversion rate x profit per customer Track your conversions Regular reports
Google AdWords Reporting Think about what matters most to your business Generate regular reports - email Know your normal variations Act on your new knowledge
Google AdWords Reporting
Keeping PPC Profitable Target exact & phrase match Add negative keywords Peel & stick Lower positions Use your ad to screen searchers
Analytics Provides insights into site visitors Not just for PPC Google offers free package Most can be tied to Google Adwords
Valuable Resources Join a mailing list or two perrymarshall.com The Definitive Guide to Google Adwords glennlivingston.com askhowie.com
Next steps Take the quiz Take the final exam Try a campaign Read a book or e-book Keep learning, testing and improving
Thank You Feedback is appreciated First online course Feel free to email me questions You get questions answered I learn what to cover or focus on more

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PPC Week 4 Part 2

  • 1. Using Pay-per-Click Marketing Profitably Jeff Coleman Internet Marketing Geek
  • 2. Measuring Campaign Success Know your visitor value Conversion rate x profit per customer Track your conversions Regular reports
  • 3. Google AdWords Reporting Think about what matters most to your business Generate regular reports - email Know your normal variations Act on your new knowledge
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  • 10. Keeping PPC Profitable Target exact & phrase match Add negative keywords Peel & stick Lower positions Use your ad to screen searchers
  • 11. Analytics Provides insights into site visitors Not just for PPC Google offers free package Most can be tied to Google Adwords
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  • 13. Valuable Resources Join a mailing list or two perrymarshall.com The Definitive Guide to Google Adwords glennlivingston.com askhowie.com
  • 14. Next steps Take the quiz Take the final exam Try a campaign Read a book or e-book Keep learning, testing and improving
  • 15. Thank You Feedback is appreciated First online course Feel free to email me questions You get questions answered I learn what to cover or focus on more