A presentation I gave to a group of local Utah Politicians as part of the pre-conference programming for Alt Summit

1. SOCIAL MEDIA + POLITICS
PROJECT
BLOGGING
DATE PRESENTERS
21 JAN 2010 MONICA DANNA + LAURA MAYES

2. Let’s Talk
• Defining YOUR story
• Joining the Conversation
• Rules of engagement

3. No one knows your story
better than YOU.

4. TRANSPARENCY
TAKE THE POWER BACK

5. Elements of
your story
• The Message
• The Conflict
• The Characters
• The Plot

6. Message
Platform
Issues
Content is King

7. Conflict
Not all conflict is negative
Opportunity to spread message

8. Characters
Defining your characters
Constituents
Campaign Volunteers
Staffers
Competitors

9. Plot
News Stories
Blog Content
Competitors

10. “So what’s the difference
between a website and a
blog anyway?”

11. Website vs. Blog
Monologue Dialogue
Comments
Push Information Pull Information
RSS Feeds
CMS
One-way Communication Multi-way Communication
Viral
Shareable Content

12. Content Management Systems

13. Real Simple Syndication

14. WORDPRESS DASHBOARD
CONTENT MANAGEMENT SYSTEM

15. Integration Tools

16. I know you are but
what am I?

17. The Rules of
Engagement
Discovery
Google Alert -->Post
Positive v. Negative?
Evaluate
Response needed?
Respond
Transparent
Tone
Timeliness
Source: Air Force Web Posting Response V.2 Assessment

18. QUESTIONS?