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•    Cognizant Case Study




Legal Information Publisher
Boosts Customer Centricity

   Business Situation                                  •   Knowledge transfer for 33 applications across
                                                           two major functional areas: Shared Service
   Facing increased competition and under pressure
                                                           and Practice Management. This was completed
   to retain market share, our client — one of the
                                                           in 2.5 months between onsite and offshore
   largest legal information publishers and workflow
                                                           teams.
   solutions providers in Australia and New Zealand
   — wanted to develop a customer-centric approach     •   Ownership of complete IT support for editorial
   for retaining customers and finding new ones.           applications and technical support.

   Challenge                                           •   Use of offshore resources for product develop-
                                                           ment/enhancement for practice management.
   The publisher’s core publishing systems, which
   were used by close to 150 internal editors and      •   Management of resourcing and project
   spread across four geographies, were outdated           management.
   and needed migration or transformation. There       •   Development of innovation and best practices
   was also the threat of competition from open            for delivering consistent value.
   content sources focused on the small and boutique
   law firm market.
                                                       •   Knowledge management and domain roadmap
                                                           for deeper client insight.
   The publisher also has a very strong relation-      •   Mitigation of challenges on operational and
   ship with government information sources and            functional resources:
   is known as the most comprehensive research
   services provider. Eighty percent of its revenues
                                                           >   Inadequate documentation.

   are driven by research and content solutions.           >   Evolving requirements.

   Solution
                                                           >   Technical and environmental challenges.

   To respond to the publisher’s issues, we deployed
                                                           >   Interaction with different stakeholders in
                                                               multiple geographies, including the U.S.,
   our proven global delivery model for develop-
                                                               the Philippines, Australia and New Zealand.
   ment and support. Key highlights of the system
   include:                                            Benefits
                                                       Benefits of the solution include the following:
   •   Phased, compressed knowledge transfer to
       reduce dependence on SMEs leaving the           •   Center of excellence created to fit varying
       company.                                            requirements across solution lines.




   solutions overview | september 2011
Implementation Details

                2009                                 2010: $1.6M                                                  2011: $2.2M

          Knowledge                    Application Value Management                         Application Value Management (14 FTE)
       Transfer Sessions               (14.8 FTE)                                           • Movement toward enhancements added
                                       • Additional applications undertaken                   into releases; focus on innovation.
                                       Staff Augmentation (5.4 FTE)                         Staff Augmentation (5.4 FTE)
                                       • Development for new releases and                   • Release of new product version and enhancements
                                         ongoing support
                                                                                            Application Development
                                       Application Development                              • Inclusion in strategic projects with ongoing
                                       • 4 projects delivered; 2 strategic
                                                                                              pipeline discussions
                                          initiatives
                                                                                            Will be starting a project on mobility (iPad)
                                                                                            in the 4th quarter


Figure 1



•   Consistently high service levels across all                                    •    Innovation roadmap setup, leading to greater
    support and enhancement activities.                                                 benefits and enhancements. Nearly 100 ideas
                                                                                        generated and 18 ideas implemented, worth
•   Greater cost benefit due to reduction of onsite/
                                                                                        $75K (AUD).
    offshore resource mechanism, resulting from
    high efficiency and maturity of workforce.                                     •    Investments made in content specialization
                                                                                        and mobile initiatives.
•   Automation of processes, leading to a further
    reduction in offshore FTE and, in turn,                                        •    Flexible scaling of resources in accordance
    increased productivity.                                                             with business need.




About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-
sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry
and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50
delivery centers worldwide and approximately 118,000 employees as of June 30, 2011, Cognizant is a member of the
NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and
fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.




                                    World Headquarters                                 Australia Headquarters                     New Zealand
                                    500 Frank W. Burr Blvd.               Ground Floor                   Level 15                 Level 5,
                                    Teaneck, NJ 07666 USA                 566 St. Kilda Road,            14 Martin Place          50-64 Customhouse Quay
                                    Phone: +1 201 801 0233                Melbourne,                     Sydney, NSW 2000         Wellington 6140,
                                    Fax: +1 201 801 0243                  Victoria, Australia 3004       Australia                New Zealand
                                    Toll Free: +1 888 937 3277            Ph: +61 3 9526 8970            Ph: +61 2 9223 3988
                                    Email: inquiry@cognizant.com          Fax: +61 3 9526 8969           Fax: +61 2 9233 5315


© Copyright 2011, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is
subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

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Legal Information Publisher Boosts Customer Centricity

  • 1. Cognizant Case Study Legal Information Publisher Boosts Customer Centricity Business Situation • Knowledge transfer for 33 applications across two major functional areas: Shared Service Facing increased competition and under pressure and Practice Management. This was completed to retain market share, our client — one of the in 2.5 months between onsite and offshore largest legal information publishers and workflow teams. solutions providers in Australia and New Zealand — wanted to develop a customer-centric approach • Ownership of complete IT support for editorial for retaining customers and finding new ones. applications and technical support. Challenge • Use of offshore resources for product develop- ment/enhancement for practice management. The publisher’s core publishing systems, which were used by close to 150 internal editors and • Management of resourcing and project spread across four geographies, were outdated management. and needed migration or transformation. There • Development of innovation and best practices was also the threat of competition from open for delivering consistent value. content sources focused on the small and boutique law firm market. • Knowledge management and domain roadmap for deeper client insight. The publisher also has a very strong relation- • Mitigation of challenges on operational and ship with government information sources and functional resources: is known as the most comprehensive research services provider. Eighty percent of its revenues > Inadequate documentation. are driven by research and content solutions. > Evolving requirements. Solution > Technical and environmental challenges. To respond to the publisher’s issues, we deployed > Interaction with different stakeholders in multiple geographies, including the U.S., our proven global delivery model for develop- the Philippines, Australia and New Zealand. ment and support. Key highlights of the system include: Benefits Benefits of the solution include the following: • Phased, compressed knowledge transfer to reduce dependence on SMEs leaving the • Center of excellence created to fit varying company. requirements across solution lines. solutions overview | september 2011
  • 2. Implementation Details 2009 2010: $1.6M 2011: $2.2M Knowledge Application Value Management Application Value Management (14 FTE) Transfer Sessions (14.8 FTE) • Movement toward enhancements added • Additional applications undertaken into releases; focus on innovation. Staff Augmentation (5.4 FTE) Staff Augmentation (5.4 FTE) • Development for new releases and • Release of new product version and enhancements ongoing support Application Development Application Development • Inclusion in strategic projects with ongoing • 4 projects delivered; 2 strategic pipeline discussions initiatives Will be starting a project on mobility (iPad) in the 4th quarter Figure 1 • Consistently high service levels across all • Innovation roadmap setup, leading to greater support and enhancement activities. benefits and enhancements. Nearly 100 ideas generated and 18 ideas implemented, worth • Greater cost benefit due to reduction of onsite/ $75K (AUD). offshore resource mechanism, resulting from high efficiency and maturity of workforce. • Investments made in content specialization and mobile initiatives. • Automation of processes, leading to a further reduction in offshore FTE and, in turn, • Flexible scaling of resources in accordance increased productivity. with business need. About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out- sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 118,000 employees as of June 30, 2011, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant. World Headquarters Australia Headquarters New Zealand 500 Frank W. Burr Blvd. Ground Floor Level 15 Level 5, Teaneck, NJ 07666 USA 566 St. Kilda Road, 14 Martin Place 50-64 Customhouse Quay Phone: +1 201 801 0233 Melbourne, Sydney, NSW 2000 Wellington 6140, Fax: +1 201 801 0243 Victoria, Australia 3004 Australia New Zealand Toll Free: +1 888 937 3277 Ph: +61 3 9526 8970 Ph: +61 2 9223 3988 Email: inquiry@cognizant.com Fax: +61 3 9526 8969 Fax: +61 2 9233 5315 © Copyright 2011, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.