Grand Mart Retail opened a new hypermarket store in Dammam, Saudi Arabia. Through an initial digital marketing campaign and later in-store promotional events, the store was able to exceed its weekly goals of 25,000 footfalls and 6,250 bills. Digital campaigns contributed to 70% of walk-ins. In the first 30 days, daily bills increased from 1,800 to 3,500 after implementing in-store promotions, helping the store surpass its 14,000 weekly bill goal.