hmv.com - Transforming a retail giant into a content creator

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Code Computerlovers Louis Georgiou and Dawn Williams attended the Figaro Digital Summit, where they discussed how hmv took a different approach to reinvigorating their store network by using their online channels.

Negócios

hmv.com
Transforming a retail giant into a content creator
Louis Georgiou
louis.georgiou@codecomputerlove.com
Dawn Williams
dawn.williams@codecomputerlove.com

7 year journey of UX and UI
optimisation and enhancement

Helped developed the
listening post pilot in-store
kiosk and POS

The Home of EntertainmentAcontentplatformtofulfilmoreneeds,moreoften.

CREATIVE CHALLENGE
Moving past the pile it high, sell it
cheap commerce approach and
establish hmv as a credible source
of entertainment content.
TECHNICAL CHALLENGE
Becoming the gateway for a
number of different entertainment
offerings with slick elastic search at
its heart.

hmv.com
shared codebase
hmv.ca hmv.ie
shared content database
hmv.com content hmv.ca content hmv.ie content
product catalogue product catalogue product catalogue
rolling out to new territories

hmv.com
(Search)
cms.hmv
store.hmv
enhanced integrations

4.6 million new users for 2015
(73% of their total users)

Downloads - 111%
Plays - 324%
Video views - 170%
Newsletters - 156%

hmv.com has driven 40% of
online store revenue

The story continues…
Middle East
expansion
Single sign on
Content APIPersonalisation

thank you
Louis Georgiou
louis.georgiou@codecomputerlove.com
Dawn Williams
dawn.williams@codecomputerlove.com

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hmv.com - Transforming a retail giant into a content creator

1. hmv.com Transforming a retail giant into a content creator Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com

5. 7 year journey of UX and UI optimisation and enhancement

6. Developed site functionality

7. Helped developed the listening post pilot in-store kiosk and POS

8. In-store kiosk and POS

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12. On a sad day in 2013…

13. Life in the old dog yet.

14. Life in the old dog yet.

15. The brief

16. “maximise audience engagement and drive new revenues” assert brand credibility find new audiencesand advocates maximisestore network buildcommerce links create new revenuestreams

17. The Home of EntertainmentAcontentplatformtofulfilmoreneeds,moreoften.

18. CREATIVE CHALLENGE Moving past the pile it high, sell it cheap commerce approach and establish hmv as a credible source of entertainment content. TECHNICAL CHALLENGE Becoming the gateway for a number of different entertainment offerings with slick elastic search at its heart.

19. our territory & self determination

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22. quality expertise credibility point of view brand heritage genre specific exclusivity relevance local personalised volume of exclusives local depth peer/community genre/artist how do we deliver?

23. The solution

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36. A constantly evolving platform

37. hmv.com shared codebase hmv.ca hmv.ie shared content database hmv.com content hmv.ca content hmv.ie content product catalogue product catalogue product catalogue rolling out to new territories

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40. hmv.com (Search) cms.hmv store.hmv enhanced integrations

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43. So far so good…

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45. 4.6 million new users for 2015 (73% of their total users)

46. Downloads - 111% Plays - 324% Video views - 170% Newsletters - 156%

47. hmv.com has driven 40% of online store revenue

48. The story continues… Middle East expansion Single sign on Content APIPersonalisation

49. thank you Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com

hmv.com - Transforming a retail giant into a content creator

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