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Digital Disguise: Discovering the Intentions and Identity Behind Corporate Blogging.
Hidden Intentions. Companies mask identities in hopes to persuade consumers. ,[object Object],[object Object],[object Object]
Hidden Identities. Companies mask identities in hopes to persuade consumers. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Giving Power to the Public ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reacting to Negative Press. How to respond after a mistake. ,[object Object],[object Object],[object Object]
Protecting Customers Conventional Mistake, Hackers = Not an Excuse ,[object Object],[object Object]
Protecting Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DANGERS of Disguise ,[object Object],[object Object],[object Object]

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Digital Disguise1

  • 1. Digital Disguise: Discovering the Intentions and Identity Behind Corporate Blogging.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.