Jodric LLP is a limited liability partnership firm focusing on providing sales and marketing solutions for banking, finance, property development, and construction sector in Vietnam. 
Jodric was founded in 2002.

1. © 2002 – 2015, Jodric LLP. All rights reserved.
Jodric LLP is a limited liability partnership firm focusing on
providing sales & marketing solutions for banking, finance,
property development & construction sector in Vietnam.
Jodric was founded in 2002.
Updated: July 2015.

2. 2 © 2002-2015. Jodric LLP.
THROUGHOUT THE CENTURIES,
THERE WERE MEN WHO TOOK FIRST STEPS,
DOWN NEW ROADS, ARMED WITH NOTHING
BUT THEIR OWN VISION.
Ayn Rand

3. 3 © 2002-2015. Jodric LLP.
Banking & Finance
Clients
Real Estate & Construction

4. 4 © 2002-2015. Jodric LLP.
FMCG, Hospitality, Education & others
Clients

5. © 2002-2015. Jodric LLP.
Our services
5
01

6. 6 © 2002-2015. Jodric LLP.
Business
strategy
Brand
strategy
Design
strategy
S&M
strategy
• Business model
• Consumer insights
• Product innovation
• Brand positioning
• Brand hierarchy
• Product / brand naming
• Campaign planning
• Media planning
• Advertisement producing
BRAND IDENTITY DESIGN
• Brand applications design
• Outdoor design
• Environmental design
DIGITAL DESIGN
• Web development
• Mobile app. design
• Content development
S&M DESIGN
• Collaterals/ editorial design
• Content development
• Sale experience design
PACKAGING DESIGN
• Packaging design
• POS materials design
Innovate
new business
Envision
new brand
Introduce
new product
Our services

7. PROJECT BRIEF
• Developed product strategy & development planning.
• Developed marketing campaign and support materials.
• Developed brand identity for individual projects, together with tactical
marketing campaigns & sale support materials.
• Sale experience development. Marketing and sale integrated campaign.
© 2002-2015. Jodric LLP.7
Business / Brand /
Design / S&M strategy
Our services HBGroup – New Hoi An City 2015
Retails Hotels Apartments Entertainment
Business
Consumers
Product
16%2%
8%
14%
60%
30%
12%
10% 13%
35%
Transportation Hotel Food Entertainment Shopping
Tourists’ spending behavior
In 2014 In near future.
Based on our studies on the
current tourists’ behavior and
the market situation, a new
project was developed to not
only bring more entertainment,
convenience, cultural activities
to the tourists, but also to
establish a sustainable tourism
industry to the locals.

8. 8 © 2002-2015. Jodric LLP.Our services HBGroup – New Hoi An City 2015

9. 9 © 2002-2015. Jodric LLP.Our services HBGroup – New Hoi An City 2015

10. 10 © 2002-2015. Jodric LLP.Our services HBGroup – New Hoi An City 2015

11. 11 © 2002-2015. Jodric LLP.
Brand / Design / S&M strategy
Market study & analysis
PROJECT BRIEF
• Developed product strategy & sale strategy with
all supporting materials.
• Developed the brand identity and master
communication concept. Aligned with the media
planning and integrated with online–offline
channels & events.
• Developed all marketing materials, from print
newsletter to digital publishing, sale collaterals,
video production, photography, etc.
• Sale experience consulting and development Brand positioning & hierarchy / Sub brand & service naming
Exclusive
Community
Unique
Environment
Bespoke
Lifestyle
Nature ServicesLocation Density Feng shuiLandscape
Our services Diamond Island 2009–2014

12. Website
BrochureNewsletter
Events Advertisement
Collaterals
Ambience
decoration
DI
Experience
E-C-L
12 © 2002-2015. Jodric LLP.
Core-idea implemented in all channels.
Our services Diamond Island 2009–2014

13. 13 © 2002-2015. Jodric LLP.
Marketing collaterals design.
Our services Diamond Island 2009–2014

14. 14 © 2002-2015. Jodric LLP.
Monthly internal newsletter
in print & digital format.
Our services Diamond Island 2009–2014

15. 15 © 2002-2015. Jodric LLP.
2013 advertisements
Our services Diamond Island 2009–2014

16. 16 © 2002-2015. Jodric LLP.
2014 advertisements
Our services Diamond Island 2009–2014

17. © 2002-2015. Jodric LLP.
Our works
Banking & Finance
17
2.1
Our works Banking & Finance

18. PROJECTS BRIEF
• HSBC Vietnam turned to us to develop new marketing
tactical campaigns and supporting programs to
encourage card usage. We responded with
RedWeekend, a new platform which established a
network of merchants (restaurants, spas, etc.) that
provided many special offers to credit card holders.
• Jodric continued to run multiple direct mail campaigns
to universalize banking knowledge & retail bank
development (loan, credit card, personal account, etc.)
Banking & Finance HSBC Vietnam 2009–2013 © 2002-2015. Jodric LLP.18
Direct mail campaigns.
Product / Design / Marketing strategy

19. PROJECT BRIEF
• Jodric worked with VIB to evolve its product strategy
& marketing communication campaign for Current
Account, Credit card & Saving account.
Banking & Finance VIB 2012–2013 © 2002-2015. Jodric LLP.19
Brand / Marketing strategy

20. PROJECT BRIEF
• To support a new promotion platform of MB,
Jodric set to develop marketing tactical
campaign, product strategy, together with
naming, developed CI and applications.
Banking & Finance Military Bank 2011–2013 © 2002-2015. Jodric LLP.20
Brand / Design / Marketing strategy

21. PROJECT BRIEF
• Jodric was engaged to conceive brand
communication & brand identity for Priority
banking product – VPBank Gold Club, as well as
navigate theme for design, marketing materials,
digital applications articulated with our product
strategic and positioning review.
Banking & Finance VPBank GoldClub 2013 © 2002-2015. Jodric LLP.21
Brand / Design / Marketing strategy

22. 22
PROJECT BRIEF
• We had a fundamental role in crafting
brand identity and brand architecture for
all VFM's products.
• Since, Jodric also devised product &
communication strategy, crafted full
visuals and promotional material to launch
the two funds: VF4 and VFA.
• We then created a master concept for
Annual Reports with illustrative graphic
identity to reflect the fund's core values.
Banking & Finance VFM – VF1, VF2, VF4 & VFA 2007–2010 © 2002-2015. Jodric LLP.
Brand / Design / Marketing strategy

23. PROJECT BRIEF
• We set to develop the firm’s
introduction kit and design other
support collaterals.
Banking & Finance VinaCapital 2009 © 2002-2015. Jodric LLP.23
Collaterals design

24. PROJECT BRIEF
• Developed brand identity across
all communication materials &
editorial design.
Banking & Finance VinaCapital 2009 © 2002-2015. Jodric LLP.24
CI development / Editorial design

25. PROJECT BRIEF
• We defined brand positioning and
standardized the current identity to align
with the new VPBS brand
communication direction.
Banking & Finance VPBS 2013 © 2002-2015. Jodric LLP.25
Brand / Design strategy

26. PROJECT BRIEF
• We devised an entire brand of Mekong Securities,
including master brand communication concept
and all marketing support materials.
Banking & Finance VPBS 2013 © 2002-2015. Jodric LLP.26
Marketing strategy

27. © 2002-2015. Jodric LLP.
Our works
Real Estate & Construction
27
2.2
Our works Real Estate & Construction

28. PROJECT BRIEF
• Jodric was tasked to develop the brand
identity across all marketing materials in a
direct marketing campaign that aimed to
increase awareness and encourage prospects
to visit the project.
• We then continued to devise sale & product
strategy and communication theme to
support sales activities.
Real Estate & Construction Saint Simeon 2010–2011 © 2002-2015. Jodric LLP.28
Brand / Design / S&M strategy

29. PROJECT BRIEF
• We helped to position Descon’s brand, define
its core values & key communication themes.
• Jodric also crafted for the firm a new brand
identity widely used across 360º applications,
from basic CI items, logo, stationery to full
applications at construction sites and internal
operation materials.
Real Estate & Construction Descon 2011–2014 © 2002-2015. Jodric LLP.29
Brand / Design / Marketing strategy

30. PROJECT BRIEF
• We highlighted Beton6's modernity and its high technical
capacity by starting from the naming practice that defines
a new precast & infrastructure construction company and
then, developed brand identity guideline with all sales
and marketing materials.
Real Estate & Construction Beton6 2010–2013 © 2002-2015. Jodric LLP.30
Brand / Design strategy

31. PROJECT BRIEF
• Synectics drafted in Jodric to created a
new brand identity reflected across
design of all marketing materials and
other digital applications.
Real Estate & Construction Synectics 2010–2011 © 2002-2015. Jodric LLP.31
Brand / Design strategy

32. PROJECT BRIEF
• We helped to develop and
standardized HOALAM’s brand
identity, marketing and other
internal materials.
Real Estate & Construction Hoa Lam Corporation 2012 © 2002-2015. Jodric LLP.32
Brand / Design strategy

33. PROJECT BRIEF
• Developed master concepts for
Annual Report 2014.
Real Estate & Construction VinGroup 2015 © 2002-2015. Jodric LLP.33
Collaterals design

34. © 2002-2015. Jodric LLP.
Our works
Others
34
2.3
Our works Others

35. PROJECT BRIEF
• Trung Nguyên Coffee challenged us to
develop brand strategy and
communication theme within 45 days to
launch its new product which directly
competes with Nestlés’s Cafe Viet.
• We continued to build for the new
product a consistent identity packaging,
all POSM materials that suited both
modern and traditional trade.
FMCG Trung Nguyen – G7 2in1 2008 © 2002-2015. Jodric LLP.35
Packaging design

36. PROJECT BRIEF
• We designed and oversaw dispenser
system of the tobacco company at all
touch points nationwide.
• Since, Jodric also crafted and localized
Mild Seven’s international brand &
design guidelines for the domestic
market to meet both the Vietnam’s
regulations on tobacco marketing
activities and local production capability.
FMCG JTI – Mild Seven 2007–2008 © 2002-2015. Jodric LLP.36
Industrial & ambience design

37. PROJECT BRIEF
• We transformed Marlboro’s visual
identity, which was informed by the
brand key visual and communication
guideline, into the nightclubs’ interior
& ambience design. From then, we
developed a product dispenser system
at all touch points nationwide,
especially at premium night clubs for
the cigarette brand.
FMCG Philip Morris – Marlboro 2008–2009 © 2002-2015. Jodric LLP.37
Environmental design

38. PROJECT BRIEF
• We standardized–frozen pizza company–
Frissta’s brand identity to improve all
existing packaging system to align with the
master communication strategy.
• To expand the brand’s nationwide
distribution channels, we continued to
develop its product, POSM system,
marketing & sales strategy, and craft all sales
support materials & photographs.
FMCG Frissta Food Corporation 2013–2015 © 2002-2015. Jodric LLP.38
Design / S&M strategy

39. PROJECT BRIEF
• Informed by the CHIVAS international branding strategy, we developed a series
of advertisements to speak the essence of the famous whisky brand to the targeted
young Vietnamese strategic group.
FMCG Pernod Ricard Vietnam – Chivas Regal 12 2013 © 2002-2015. Jodric LLP.39
Brand / Marketing strategy

40. PROJECT BRIEF
• 1960 Presidential Club commissioned us to
develop product concept & business plan for
the first 5 years.
• We also developed its product strategy,
marketing communication campaign, and
support full design for all marketing collaterals
and sales kit.
• A brand identity was created to be applied to
360º creative applications & editorial design.
Hospitality 1960 Presidential Club 2010–2013 © 2002-2015. Jodric LLP.40
Business / Brand / Design / S&M strategy

41. PROJECT BRIEF
• We crafted Vereno’s brand
identity throughout 360º creative
applications, including marketing
collaterals and hotel’s operation
support materials.
Hospitality Vereno 2014 © 2002-2015. Jodric LLP.41
Brand / Design strategy

42. PROJECT BRIEF
• Jodric supported RMIT University Vietnam on briefing and
monitoring market research, positioning its brand and developing
marketing & communication mix for the first 3 years.
• We then designed all sales & marketing collaterals for the brand.
• Under a unified master concept, the Pawn, after 6 months from the
launch, RMIT has became the top international university in Vietnam.
Education RMIT International University Vietnam 2005–2006 © 2002-2015. Jodric LLP.42
Design / Marketing strategy

43. 43 © 2002-2015. Jodric LLP.
WHATHOWWHY
What
Practical and applicable courses.
How
Through research-based information.
Why
Able to solve their own business problems.
The conceptThe visual inspiration
PROJECT BRIEF
• Campaign planning
• Media planning
• Advertisement producing
• Ambience installation
• Training support materials
• Program brochure
• Online / social activities
• Editorials
Our services RMIT International University Vietnam 2014
Advertisement
S&M strategy

44. 44 © 2002-2015. Jodric LLP.
Advertising Program
brochure
Training
support
materials
Ambience
installation
Online / social
activities Editorials
Master
communication
concept
Our services RMIT International University Vietnam 2014

45. PROJECT BRIEF
• We positioned IMIV with
brand identity guideline &
developed a
communication theme
that was adapted to the the
launching activities.
Education International Management Institute Vietnam 2008 © 2002-2015. Jodric LLP.45
Design / Marketing strategy

46. PROJECT BRIEF
• Jodric were responsible for developing content strategy, sales
& distribution system for the magazine.
• We also established the whole magazine art direction &
editing guideline.
• Oversaw its production and distribution channels.
Publishing Yacht Magazine Vietnam 2010–2011 © 2002-2015. Jodric LLP.46
Business / Brand / Design / S&M strategy

47. PROJECT BRIEF
• Jodric were asked to develop brand positioning,
brand manual & communication theme as well as
crafted the master visual concept to apply across all
communication materials and outdoor decoration.
Entertainment “Sen” – “Lotus” Vietnamese cultural performance 2012 © 2002-2015. Jodric LLP.47
Brand / Design / S&M strategy

48. 48 © 2002-2015. Jodric LLP.
CONTACT.
ENQUIRY@JODRIC.COM

49. Thank You!
www.Jodric.com
© 2002–2015, Jodric LLP. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means,
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