The Business Model Canvas as used by Startup-Académie, with explanations. Permission for download and use under Creative Commons Licence

1. Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Some concepts derived from Steve Blank "How To Build A Startup"
Content by Davender Gupta www.coachdavender.com - coach@davender.com Icons by Patricia Carignan www.patriciacarignan.com All rights reserved. Permission to distribute CC3.0 BY-NC-SA rev 20130820
More info and tools at http://davender.com/link/bmcanvas
Key Partners
Who are the key partners,
suppliers, collaborators and
other stakeholders who have a
direct impact on the ability to
deliver value?
Who is the competition? What
are the alternatives? How to
align the competition and
alternatives so that they work
with you?
Key Activities
Main deliverables for the project
(including timelines)
Main recurring deliverables and
activities (after launch)
The Key Activities listed should
connect with VP-CR-DC-RS
Value Proposition
What is the decision trigger for the
client?
FRICTION
What is the pain?
What is the ache?
What is broken?
What is the cost of the
pain/ache/break?
BENEFIT
What is the benefit to solve the pain or
ease the ache?
What is the value-added of our solution
to the user/customer? (relate each
feature to a pain or ache)
DECISION TRIGGER
What is the decision trigger for the
customer?
What is the unique value proposition
that "disrupts" the user/customer's
experience for the better?
Customer
Relationships
How do we GET – KEEP – GROW
our customer base?
How do we build a tribe around our
value proposition?
How do we engage the evangelists
and promoters?
What are our communication
strategies?
Customer Segments
Who are the "1%" who recognize the
value of your offer and who are ready
to commit.
IDENTIFICATION
For whom are we creating value?
Who are our most important customers
to go after first?
Who are the users?
Who are the payers?
Who are the stakeholders?
Who are the decision makers?
DESCRIPTION
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as archetypesKey Resources
What key resources do you need to
launch and operate the business?
The Key Activities listed should
connect with VP-CR-DC-RS-KR
Distribution Channels
How do we deliver value?
- products
- services
- physical channels
- virtual channels
- each step of the buying process
Cost Structure
What are the most important costs involved in launching and
operating the business?
Where can you restructure to lower or optimize costs?
Revenue Streams
What are customers ready/willing to pay for?
How much? How? When?
How much does each Revenue Stream contribute to overall revenues?
The Business Model Canvas

2. Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Some concepts derived from Steve Blank "How To Build A Startup"
Content by Davender Gupta www.coachdavender.com - coach@davender.com Icons by Patricia Carignan www.patriciacarignan.com All rights reserved. Permission to distribute CC3.0 BY-NC-SA rev 20130820
More info and tools at http://davender.com/link/bmcanvas
Key Partners
Who are the key partners,
suppliers, collaborators and
other stakeholders who have a
direct impact on the ability to
deliver value?
Who is the competition? What
are the alternatives? How to
align the competition and
alternatives so that they work
with you?
Key Activities
Main deliverables for the project
(including timelines)
Main recurring deliverables and
activities (after launch)
The Key Activities listed should
connect with VP-CR-DC-RS
Value Proposition
What is the decision trigger for the
client?
FRICTION
What is the pain?
What is the ache?
What is broken?
What is the cost of the
pain/ache/break?
BENEFIT
What is the benefit to solve the pain or
ease the ache?
What is the value-added of our solution
to the user/customer? (relate each
feature to a pain or ache)
DECISION TRIGGER
What is the decision trigger for the
customer?
What is the unique value proposition
that "disrupts" the user/customer's
experience for the better?
Customer
Relationships
How do we GET – KEEP – GROW
our customer base?
How do we build a tribe around our
value proposition?
How do we engage the evangelists
and promoters?
What are our communication
strategies?
Customer Segments
Who are the "1%" who recognize the
value of your offer and who are ready
to commit.
IDENTIFICATION
For whom are we creating value?
Who are our most important customers
to go after first?
Who are the users?
Who are the payers?
Who are the stakeholders?
Who are the decision makers?
DESCRIPTION
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as archetypesKey Resources
What key resources do you need to
launch and operate the business?
The Key Activities listed should
connect with VP-CR-DC-RS-KR
Distribution Channels
How do we deliver value?
- products
- services
- physical channels
- virtual channels
- each step of the buying process
Cost Structure
What are the most important costs involved in launching and
operating the business?
Where can you restructure to lower or optimize costs?
Revenue Streams
What are customers ready/willing to pay for?
How much? How? When?
How much does each Revenue Stream contribute to overall revenues?
The Business Model Canvas