Rick Esker; Director, Emerging Solutions EcoSystems, CRE

1. Smart+Connected Communities
Presentation to Mass Technology Leadership Council
Waltham, Mass. March 29, 2011
Rick Esker; Director, Emerging Solutions EcoSystems, CRE
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Cisco’s Smart + Connected Community Vision
Connectivity, Services, Infrastructure, Convergence, Virtualization, Services & New Models
Legislative Manufacturing,
Bodies & Tourism, SME &
NGOs City Service Industries
Industry
Intelligent Administration
Home Development
Education
& Research
Training Institutes
City
Connected
Real Estate S+CC Universities
City Cloud
& Colleges
Commercial
Centers Cloud
Platform
Shopping Medical
Complex &
Power
Healthcare
&
Energy
Sports
& Private
Intelligent Hospitals
Entertainment
Transportation Public
State Grid & Hospitals
Power Companies Sports
Organizations
Energy & Coal & Stadiums Railways, Bus Companies &
Companies Highways
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Tech/Service
Market Market System
Delivery Operations
Development Access Integrators
Platform
Influences Owns Builds Creates the Operates the
ICT* Rights ICT* Rights the platform total solution network
 Consultants  Developers  Platform  Resellers  Facility
 Education  Construction licensers  IT services management
institutions companies  Device  Staff service
 Industry  Telco SPs vendors augmentation providers
bodies  System  Analytics  Product and  Facility
 Government integrators vendors service management
agencies  Services  End-user fulfillment tool providers
companies access  Telco SPs
points  MSPs
 Application
providers
Financing/Cisco Capital
Finances the project
Banks • Inter-governmental funding agencies • Private equity firms
*Information Communication Technology (ICT) Rights
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. Johnson Controls & Cisco Alliance
Converging Facilities and IT infrastructure
Alliance
Cisco’s historical focus has been in the Joint Value Johnson Controls’ historical focus has been in
Information Technology space Proposition the Building Technology & Services space
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. JEM: Cisco-JCI
Structure, Discipline, Hierarchical, Business Goals, Investment
One Culture
Virtual Org
Cisco JCI
TEAMS
Seamless Processes
Executive Sponsors
Program Office
Governance
Sales
Services
Technology
Marketing
Global
Solution Orientation
Thought Leaders – Market Share
Customer Loyalty
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. Conclusions & Summary
1. No single company can address the transformation
2. New Business Models
(e.g. JCI’ Tech & Perf Contracting + Cisco Advisory Svcs)
3. Beyond the Alliance: Joining & Creating EcoSystems
4. New Customer Models (convergence & consortia)
5. Solve Real Customer Problems (savings, avoidance, change)
6. Governance is an Essential

7. Thank You!

8. Backup Slides

9. The JCI-Cisco Alliance
Delivering converged solutions for Connected Real
Estate • Vision
Lead the commercial construction industry to the next generation of converged
network systems (building, business and specialty) that change how buildings
are constructed and operated to enhance efficiency, productivity, sustainability,
and ensure the seamless incorporation of future technologies.
• Mission
Work with customers to accelerate their adoption of converged network systems
(building, business and specialty) and ensure seamless incorporation of future
technologies through Johnson Controls and Cisco’s combined technologies,
services, and partnerships.
Value Proposition
• For building owners, engineers, contractors and architects seeking to
maximize their value by constructing and operating buildings more
effectively, Johnson Controls-Cisco is an industry-leading collaboration that
provides world-class converged network systems (building, business and
specialty) and services. These converged network systems and services
increase energy efficiency and sustainability, improve operational
performance, maximize real estate portfolio value, and ensure seamless
incorporation of future technologies.

10. JEM Foundational Partner Model
Cisco - JCI Governance Model
Quarterly Executive Reviews
Executive Face-to-Face
Sponsors
F
O
U
N Program Monthly Status Updates via
D
Office Conference Calls, Email
A
T
I
O
N
Global
A Sales Technology Governance Weekly or Bi-Weekly
L Marketing
&
&
Services
&
& Joint Working Team
Vision Architecture
Discipline Updates via Action
Registers
Integration Points for 3rd Parties Start Here
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12. Running a Village, City,
Community, Country, the World
on Networked Information
Sustainability Services Delivered by Technology
Social Environmental Economic
Enhanced quality of life for Protecting the world Continuous job and
citizens for future generations business growth
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. Developed Population
countries’ labor growth
forces increasingly
substantially concentrated
age in emerging
and decline in countries
numbers
Economic World’s
power shifts population
to developing becomes
nations urbanized
The strategic and economic policies of the 20th century are obsolete,
and it is time to find new ones.
© 2010 Cisco and/or its affiliates. All rights reserved. Source: Council on Foreign Relations, Jan.- Feb. Confidential
Cisco 2010 14

14. Hypergrowth Aging/Shrinking
 Revitalization of cities,
 700+ million urbanized S+CC
states, countries
 3 billion will be connected Mobility will be the  Connected life
platform
New business
 Capacity planning models &  Everything as a service
ecosystems
The Network as the Transformational Platform
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

15. Smart
Solutions Connected Connected
Connected Connected Connected Partner
Safety and Citizen
Real Estate Utilities Transportation Solutions
Security Services
Citizen Business
Service City/Provincial/Federal
Provider Government
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

16. Proof Points New Development Revitalization & Growth
Amsterdam: Smart South Korea: Toronto
Working Centres Songdo
Seoul: Personal China: Chengdu San Francisco
Travel Assistant
San Francisco: Urban India: Lavasa Barcelona
EcoMap; Connected Bus
Case Studies Portugal: PlanIT Colorado: Connected
Valley Communities Initiative
Kuwait:
Al Hamra Tower
Holyoke
Qatar:
Gate Building
China: Chongqing
NYC:
Yankee Stadium
China: Chengdu
Cisco on Cisco
Vancouver
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17