1. BUILDING
MOVEMENTS
!
CMX Summit
June 12, 2014

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16. Advocates
What would make me feel
special?
Mass
How do you get my
attention?
Participants
What would make me
want to tell my friends?
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17. Participants
They’ve bought into you, but they haven’t
taken the next step.
Mass
The rest of the public, who may or
may not be aware you exist.
Advocates
The ones who keep coming back,
and tell others to do the same..

18. CONTENT TOUCH POINTS
WITH MEASURABLE OUTCOMES
Customer Service
Website
Email
Advertising
Social Media
Offline events
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27. THANK YOU
@CALEBGARDNER