Vicky Stoyanova, Community Architect and London Host of Creative Mornings, on the 5 lessons she's learned about community from Creative Mornings and TechStars in 5 years.

1. Hello.

2. @vicky_stoyanova
Victoria Stoyanova
Community Architect

3. CreativeMornings
London host
Second Home
Adviser
Community + Culture
Strategist

4. 5 lessons x 5 years

5. (1:M)M

6. Techstars Startup
Programmes
CreativeMornings
Hosting CreativeMornings/London
• 12 events / year
• online community of 3.6k
• total community of 6k
• 100 attendees /event
Managing the CEE Region of UP Global
• 1500 volunteers
• 300+ events/year
• facilitating 12+ events/year

7. Techstars Startup
Programmes
CreativeMornings
• Core team based in NY
• Managing 154 volunteers (hosts)
• Volunteers run local events (40-200)
• Brings together really lovely people
• Core team (Regional Managers)
• Managing 500+ volunteers teams
(Community Leaders)
• Community Leaders run local events 100
• Brings together really lovely people
Hosting CreativeMornings/London
• 12 events / year
• online community of 3.6k
• total community of 6k
• 100 attendees /event
Managing the CEE Region of UP Global
• 1500 volunteers
• 300+ events/year
• facilitating 12+ events/year

9. Techstars Startup
Programmes
Regional Manager
Techstars Community
Leaders

10. One to many to many community model
1. strong existing community
2. clear information
3. engaging onboarding process
4. defined roles and responsibilities of local volunteers
5. reliable point of contact at any time
6. regular meetings/meetups and clarity of format - sense of ritual
7. physical events bringing the community together

11. 2. Culture is in your
KPIs

12. Your KPIs? Your community’s KPIs.
1. Do people feel welcome? (“Everyone is welcome”)
2. Are people meeting likeminded people (tribe)?
3. Do people feel cared for?
4. Is the content interesting/relevant?
5. Are people going to leave the event feeling transformed (kaleidoscope)
6. Did we share/create something as a group?

13. # of people met per attendant
# of collaborations / hires
NPS
# written feedback
# verbal feedback
# referrals
# volunteering requests
Your KPIs? Your community’s KPIs.

14. 3. Your role within
your community

15. Curate (v.)
from Latin curare - “to take care of"

16. You’re a curator and facilitator.
Your only role is to take care of your
community while wearing an invisible
cap.

18. 4. Designing for
community

19. As a community managers, your role is
also to put community at the centre of
your organisations, your design
processes, your values and missions.

25. 5. Community-made

26. A community can be many things but
there’s one thing that it can’t be. It can’t
be owned.

28. 1.Use the one to many to many model
2.It’s not about your KPIs, it’s about your community’s
KPIs
3.Understand your role within your community
4.Design for community
5.Create with your community
5 lessons x 5 years

29. Thank you.
@vicky_stoyanova
victoria.stoyanova@gmail.com