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SAY:
• Unsure of what to study
• Started as pre med but switched to biology
• Staying in science, grad school is paid for by grants
• Science has greater chance for employment
• Identified need early for ‘real’ major
• Studied history and geography as a minor to gain
context
• Does not feel prepared for the work force w/o PhD
• Needs to pick a concentration in science
• Also applying for industry jobs, matching experience
• Resume is good and has contacts
• Dream job is a PM at the UN or WHO
DO:
He was casual and engaged for most of interview. When
asked about vision of dream job he described it with a
great sincerity, enthusiasm, and total relaxation. This was
not present during the other responses.
FEEL/THINK:
• Relationships are a pain
point – needs work/life
balance and compatibility
• Needs growth and
experience, maybe
through travel
• Difficulty in transitions
matching vision and
passion versus taking the
safe path
Thoughts and feelings were
verified with interviewee
Problem Statement
• Students transitioning out of undergraduate
education need help with the decision making
process of what to do next and how to do it.
– There is no formalized way to do this
– Students need help identifying all of the
weighable factors and then considering
importance and vision

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Empathy map

  • 1. SAY: • Unsure of what to study • Started as pre med but switched to biology • Staying in science, grad school is paid for by grants • Science has greater chance for employment • Identified need early for ‘real’ major • Studied history and geography as a minor to gain context • Does not feel prepared for the work force w/o PhD • Needs to pick a concentration in science • Also applying for industry jobs, matching experience • Resume is good and has contacts • Dream job is a PM at the UN or WHO DO: He was casual and engaged for most of interview. When asked about vision of dream job he described it with a great sincerity, enthusiasm, and total relaxation. This was not present during the other responses. FEEL/THINK: • Relationships are a pain point – needs work/life balance and compatibility • Needs growth and experience, maybe through travel • Difficulty in transitions matching vision and passion versus taking the safe path Thoughts and feelings were verified with interviewee
  • 2. Problem Statement • Students transitioning out of undergraduate education need help with the decision making process of what to do next and how to do it. – There is no formalized way to do this – Students need help identifying all of the weighable factors and then considering importance and vision