Charlie Wells, CMO at Justgiving - Growth Hacking - The New Marketing
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Charlie Wells, CMO at Justgiving, presented at CMO Event in November 2014
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Charlie Wells, CMO at Justgiving - Growth Hacking - The New Marketing
- 1. 1 1,2,3 of GrowthHacking
- 2. 2 Contents JustGiving – 3 facts GrowthHacking – 3 principles JustGiving+GrowthHacking – 3 hacks
- 3. Connect the world’s causes with people who care
- 4. Connect the world’s causes with people who care 1. 100,000 new users a week 2. $120Million up 3. 1.5million sessions pcm up
- 5. 5 GrowthHacking A A R R R Lean Process Pirate Metrics Growth Engine
- 6. 6 GrowthHack 1 Registration/ Social Notifications
- 7. 7 GrowthHack 1 Registration/ Social Notifications Delivered Delivery Rate % Gross Opens Unique Open Open Rate % Gross Clicks Unique Click Click Rate % Your friend X is Fundraising for Y 7026 98.4 5390 3059 43.43 1978 1279 41.64 80% Target 10004 98.16 6485 4059 40.53 1051 750 18.50 100% Target 14680 98.40 10472 6279 43.01 3439 2640 42.17 Good Luck 52571 97.92 26510 19751 39.14 4933 3987 20.21
- 8. 8 GrowthHack 1 Registration/ Social Notifications 1Million pcm
- 9. 9
- 10. 10 GrowthHack 2 Badges Count Average Sponsors per page Average #Donations per page Average Donation Value Average GiftAid Amount Emailed and accepted badges 779 11.8 13.6 £253.68 £52.27 Emailed and didn’t accept badges 21,177 9.2 10.2 £236.38 £47.23
- 11. 11 GrowthHack 3 Fb Opengraph 1.2% 2%
- 12. 12 GrowthHack 3 Fb opengraph More likes – Paid More content engagement – Test & Learn More connects – CTA/Journey More shares – CTA/Journey More engagements – New card/sharing method Jan – Oct 2013 = 352,000,000 facebook story impressions Jan – Oct 2014 = 1,250,000,000 facebook story impressions
- 13. 13 Final thought
- 14. SHOW YOU CARE
Notas do Editor
- Image a world where every cause has the money to make a positive difference. Imagine a world where there are no unfunded causes, where people don’t die because there is not enough spare change, where inventions are funded, where no one goes hungry, where everyone is educated, where nobody is lonely… There are millions of causes all over the world and we believe there is only 1 solution. The billions of generous, amazing people who look into their hearts and say ‘I’ll support that’. So that’s our mission: To connect the world’s causes with people who care. It sounds simple but it has a profoundly huge effect. It is a mission that can literally change the world.