1. MS&E 277: Creativity Project
April 23, 2009
Team Dynamix:
Raymond Braun
Latisha Crockett
James Locus
Claire Roscow
Yesul Myung
2. YOU HAVE BEEN CRAVING SPRINKLES
CUPCAKES FOR THE PAST MONTH
3. DECIDE TO GO TO THE STANFORD SHOPPING
MALL TO BUY CUPCAKES
4. YOU ARRIVE AND SEE THIS
Not very happy customers
“I been waiting for a long
time to try sprinkles. I just
recently visit Cali and my
last day on my trip I went to
sprinkles waited 1:30hrs.”
Everybody is cramped up
against each other trying to
fit inside because Sprinkles
likes their door to remain
closed quot;to keep in the
freshnessquot;.
5. PROBLEMS IDENTIFIED WITH SHOPPING
EXPERIENCE AT SPRINKLES
Confusing
Long Wait Line
ordering process
Ordering online
Door is heavy
unpleasant
6. SPRINKLES NEEDS TO IMPROVE CUSTOMER
EXPERIENCE
Make waiting
as enjoyable a
possible
Happy customer
Inform on Utilize space
product better to
information improve
beforehand experience