Social Media Master Class for Artists. Presented to "Common Threads" artists at Hopewell Valley Vineyards. Hopewell, NJ

1. SOCIAL MEDIA
MASTER CLASS
FOR ARTISTS
Colleen Miller
Social Media Consultant

2. AGENDA
THE LINE-UP
Colleen
 The Landscape
 Social Media – Why Use It?
 Visual Social Media
Krystal
 Build Audience
 Content is King

3. WHAT ARE YOUR GOALS?

4. STRATEGY IN A SNAPSHOT

5. SOCIAL MEDIA
• Social media is digital content and
interaction that is created by and
between people.
Source: Sam Decker – Mass Relevance
• Social media allows for enhanced
speed and breadth of information
dissemination. Information can be
communicated in real-time, or not.
It’s now a big part of how
people relate, socialize,
volunteer and work together.

6. WHO USES SOCIAL MEDIA?

7. ARTIST STATEMENTS
 Keep it short, sweet, and to the point. Your artist statement is an introduction
to your work, not an in-depth analysis of it.
 One to two paragraphs and no longer than a page. Hit the high notes!
 Answer the most commonly asked questions about your art.
 Don’t overwhelm readers with irrelevant facts and minute details.
 Remember TLDR attitude of today.
 Your digital presence can be your statement!!

8. POTENTIAL OUTCOMES
 Boosting Awareness/Credibility
 Connecting
 Collaborating /Partnering
 Sales / Revenue Opportunities
.

9. TWITTER
 Timely – News in real
time!
 140 Characters
(includes spaces &
punctuation). Abbreviate!
 Share links, quick
updates, reminders, news
articles, events, organize
with others, curate,
collaborate.
 284 million monthly active users
 500 million Tweets are sent per day
 80% of Twitter active users are on mobile

10. TWITTER TERMS
 Hashtag – “#” followed by a keyword, such as #nonprofit or
#mercercounty.
 Lists – Groups of People on Twitter that You Follow – Could
Arrange by Topic.
 Mentions – When someone used your twitter name, eg.
“@cmiller237 wrote a great article.”
 Retweets or RT – To re-send someone’s tweet, uses their twitter
name and the “RT” prior to the text.
It’s OK to ask for a ReTweet. Just
not all the time!

11.  Reply – Uses someone’s Twitter name or “handle”– eg. “@cmiller237
great chat!”(goes to person and followers in common) add a period
and it’s public – eg “.@cmiller237 great event!”
 Engage – Be human and present but realize the time commitment.
 DM – Direct Message is between people who follow each other.
Private.
TWITTER TERMS
Pace yourself. Focus. Engage without overwhelming.

12. EXAMPLE
#HASHTAGS

13. TWITTER TIPS
 Twitter Profile text – use authoritative keywords, link to your website
 Events – Build audience before an event. Tweet news prior to the event.
Learn language of Twitter. During an event - set up a #hashtag, have
someone tweet news or important points. Tweet photos. Leverage
sponsors, partners and their Tweets.
 Market your Twitter feed! Mention in offline / online marketing. Integrate
into your website.

14. SCHEDULING
This is TweetDeck, also HootSuite

15. FACEBOOK
Stats:
• 890 million daily active users on average
• 745 million mobile daily active users on
average
• 1.39 billion monthly active users
• 1.19 billion mobile monthly active users
Create a separate Page for you Art, not a
good idea to use your personal profile.

16. EXAMPLES

17. YOUTUBE
 Videos can be effective in
telling your story.
 Production quality is up to
you.
 Videos are voraciously
consumed and shared.
Perfect for sharing a wide
variety of content.
 Super short videos – Vines!

18. INSTAGRAM

19. FLICKR

20. PINTEREST
Also Bookmarking sites: Delicious, Reddit, StumbleUpon
Pinterest (www.pinterest.com)
- Virtual Visual Bulletin Boards, Sharing

21. LINKEDIN & GOOGLE+
• Professional Networking
• Link & Content Sharing
• Google+ - search engine
boost

22. DIGITAL PRESENCE