At salesforce.com, we are committed to thinking differently and constantly pursuing fresh new ideas. Salesforce Services, the world’s highest group of SFDC experts & innovators, hosts knowledge share events to share ideas with those within the professionals services community. SFDC thought leaders Vijay Sood and Jonathan Brayshaw facilitated a discussion on "How to Position Enterprise Architects in Today's Business", focusing on both the Sales and Delivery perspectives. Here is the slide deck from their presentation...enjoy!

1. Enterprise Architecture
How Do We Position Enterprise
Architects in Today’s Business ?
Vijay Sood
Director, Solution Delivery
EMEA Program Architect Lead
Salesforce Services
Jonathan Brayshaw
Director, Strategic Projects
Salesforce Services

2. Suggested Agenda
- Open discussion
 Introductions & 1 Fun fact about you
 What is an Enterprise Architect/Program Architect
 How do you Position the Value of an Program Architect
 Should a Customer pay a vendor for this Service ?
 What are the key takeaways for a company like
Salesforce & for the Program Architect

3. Background : Vijay, Director, Solution Delivery
Background
• Salesforce Services since 2006
• Involved in delivering some of the most
complex global Salesforce programme &
projects out of the EMEA region.
• Regional Lead for all Program Architects in
EMEA
• 20 years experience in major projects
delivery across International, Central
Government (UK Cabinet Office), Banking,
Finance, Insurance, Retail and
Telecommunications
• Fully Salesforce Certified, Agile and
PRINCE2 Practitioner certified
Focus Areas
•
•
•
•
•
Program Architect EMEA Oversight Focus
Senior Stakeholder Management
Global Programme Management
Social Enterprise Implementations
Engagement Support for complete project
lifecycle using different methodologies with
Partners or Services
• Technical, Integration and Functional
Architecture knowledge
• Sales Cloud, Service Cloud & Force.com
• Business / IT Alignment around Centers of
Excellence & Implementation best practices

4. Background: Jon, Director Strategic Projects
Background
 Jon Brayshaw is specialized in architecting
complex application, product and process
designs.
 Has experience in implementing, designing
and building customized solutions using
the Force.com platform
 25 years plus of IT experience the last 8
years working with Salesforce.com largest
customers in Europe.
 Joined Salesforce.com on July 2004.
Focus Areas
•
•
•
•
Technical Governance
Platform Specialist
Security
System Integration
•
•
•
•
Social media integration
Application design
Thought leadership
Visualforce and Apex
Relevant Project Experience (extract)
• High End Fashion Retailer , UK, 4000 Users, Technical Architect
• Manufacturer, Europe, 4000 Users, Application Architect
• Leading Financial Service Provider, UK, 2000 Users, Technical Lead.
• Triple Play Telco, Sweden, 500 Users, Platform Architect

5. Definition of an Enterprise Architect
GARTNER
 Enterprise architecture (EA) is a discipline for
–
Proactively and holistically leading enterprise responses to
disruptive forces by identifying and analyzing the execution of
change toward desired business vision and outcomes
–
EA delivers value by presenting business and IT leaders with
signature-ready recommendations for adjusting policies and
projects to achieve target business outcomes that capitalize on
relevant business disruptions
–
EA is used to steer decision making toward the evolution of the
future state architecture

6. Saleforce.com’s view of a Program Architect…
WHO ARE THEY?
A trusted, fully certified Salesforce Platform Strategic Advisor
with domain expertise in Salesforce application, platform, and
integration concepts
WHAT DO THEY DO ?
Partner with you to contribute to solution strategies and
enterprise architecture roadmap design & prioritization to help
you best maximize your Salesforce.com investment
HOW DO THEY ENSURE SUCCESS
Develop an understanding of your business goals and systems
architecture and apply their deep platform expertise to
recommend optimal application, integration, and mobile design
patterns while contributing to solution & enterprise architecture
strategies

7. DISCUSS:
HOW WOULD YOU POSITION THE VALUE
OF AN ENTERPRISE/PROGRAM
ARCHITECT ?

8. Our Customers are Increasingly Complex
(Today’s drivers)
Strategic
Governance
Competencies
Transformation
The Social
Enterprise
Multiple
Geographies
Centralized
De-Centralized
Security
Compliance
Multiple
Technologies
Legacy/Homegrown
On-Premise
Cloud
Mobile
Political
Business Agility
IT Strategy
Partner
Engagement
Decision Making
Multiple
Entities
Business Units
Lines-of-Business
Subsidiaries
Single-Org/MultiOrg
Multiple
Partners
Alignment
Competencies
Motives
Transparency

9. A Heightened Level of Engagement is Required
 Global Customers have a Higher Demand for our Expertise
and Leadership
 Accountable for Vision to Value
 The ‘Business Technologist’ – The Role Our Customers
Demand from Us
 The Trusted Advisor helping Leaders to create tomorrow’s
strategy
 Create Momentum & be Passionate Leaders

10. DISCUSS:
WHY SHOULD A CUSTOMER BUY AN
ENTERPRISE/PROGRAM ARCHITECT FROM
A VENDOR?

11. Addressing the business challenge
From application management to IT governance
Program Architect
Transformational
Products
Deep Architecture
Product/Platform Expertise
Technical Roadmap + Prioritization
Technical Program Guidance
Enterprise Design
Platform Scalability/Capacity
Interaction with R&D
Customer Success Executive
Business Value Advisor
Product Expansion Strategy
Organizational Readiness
Sponsorship & Governance
Center of Excellence Development
Adoption Program Development
Communication
Services
Project/Program
Management
Requirements Gathering
Business Process Design
Architectural Design
Integration
Custom Development
Data Migration
Implementation Testing
Performance Testing
Training
Foundational
Products
Premier Support

12. Program Architect is Critical to
Customer Success
Architectural integrity and agility
Governance and strategic oversight
Performance and scalability
Innovation
ROI
Inefficiencies and technical debt
Technical and Implementation Issues
Risk

13. Benefits of Engaging with a Program Architect
Empower
and
enable
Drive strategy
and cloud
transition
Maximize
ROI
Increased
Reduce
development
costs and risk
Time to Value

14. Aligning with Other Success Resources
and Programs
Customer Success
Executive
Vision & Strategy
Business Measures
Adoption
Sponsorship & Governance
Processes
Roadmap
Technology
& Data
Program Architect

15. Summary

16. This Isn’t The End…
Consumerization of IT doesn’t marginalize IT
Forces a transition to business oriented IT
Professionals
CxOs need to find strategies for the future roadmap &
not just today’s opportunities/ challenges
Represents opportunity for us all

17. What Did You Learn?