The old models of the making money in the music business are going away. The new models are still being defined. Dozens of music discovery and taste maker sites/technology need financial support from musicians who succeeded through the old models of the past 50 years to help music fans discover new music so that musicians can make a living over the next 50 years. It's not too late to build a better music ecosystem!

1. it’s time to build a better music ecosystem
Charles McEnerney, founder

2. the music business has
changed
• musicians no longer need record
labels, radio, or magazines to become
known by music fans

3. a new era of music
discovery
• there has never been more access to
music and more ways to discover new
music than we have now

4. a new kind of
relationship
• through the internet, musicians have a
direct relationship with their fans, through
CD/mp3 sales, ticket sales, donations,
merchandise, and licensing, cutting out
“the middle men”

5. fostering a middle class
of musicians
• if musicians receive the majority of profits
from their work, they could live
comfortably making music they want to
make vs. aiming for mainstream appeal

6. music discovery is
changing
• sites + services like Pandora, Rdio,
Pitchfork, OurStage.com, music blogs, etc.
are showing there is a hunger from both
active and passive music fans to discover
something new

7. discovery tools keep
coming
• from mp3 blogs to podcasts, music
recommendation engines to mobile apps,
live event tools to music social networks,
curated mixes to internet radio, this is the
future. (visit http://bit.ly/musicdiscovery
for a list)

8. music discovery is
changing
• what happens to the larger music
ecosystem, with the decline of music
criticism, journalism, and DJs who have
long turned music fans onto new music?

9. music fans need
guidance
• future generations will likely look to
blogs, podcasts, music recommendation
engines, mobile apps, etc. to help discover
“their next favorite artist”

10. many genres are
suffering
• the shift away from radio, magazines, and
record stores is having a negative impact
on jazz, classical, and other genres which
are not well served online

11. on the web, there are
hundreds of new methods
to discover music
• but nearly all of these projects will not get
funding from foundations or venture
capitalists

12. current projects are
relying on self-funding
• and many others are started or produced
by people with trust funds, but will they
continue to produce them over the long
haul?

13. we need a new kind of
organization
• we need to fund the best of these new
ideas until they can generate their own
revenue from advertising, grants,
sponsorships, merchandise, and donors

14. these new tastemakers
will help musicians make
money
• aiding music discovery projects will help
fans discover a wider array of music,
directing them to musicians’ web sites
where musicians can engage financially
with fans

15. it’s time to build a better
music ecosystem
• such an organization could incorporate
the best practices of how angel investors,
venture funds, tech incubators, and
advertising networks work

16. and so an idea was
born...

17. Musicians for Music 2.0
Venture Fund
• taste maker sites and technologies can
apply and receive funding and turn part-
time pursuits into full-time jobs—and help
more people discover more new music

18. every 12 months, new
taste maker sites can
apply
• editorial sites and technologies will be
evaluated based on their concept,
execution, impact on diverse genres, and
ability to direct traffic to musicians

19. the reach is endless
• if 10 web sites were each to endorse/
critique/promote 200 artists per year,
these 2,000 artists would reach millions
of music fans around the world

20. successful musicians as
angel investors
• musicians who succeeded through the
business models of the last 50 years can
help launch the Musicians for Music 2.0
Venture Fund and foster the business
models of the next 50 years

21. these angels will benefit
musicians, too
• by donating 100K each one time, 12
musicians each year can change the music
ecosystem for the better and receive
positive public relations coverage in web,
print, tv, and radio media

22. each year, new musicians
would take their turn
• The Musicians for Music 2.0 Venture Fund
would be sustained by a one-time
contribution by each artist to cover
investments for that year

23. these are guardian angel
musicians like
David Bowie Yo Yo Ma
Russell Simmons
T-Bone Burnett Dave Mathews
Sonic Youth
David Byrne Jessye Norman
Bruce Springsteen
Bob Dylan Pearl Jam
Sting
Phillip Glass Tom Petty
U2
Jay-Z Robert Plant/
Paul Van Dyk
Jimmy Page
Madonna Wilco
Prince
Bob Marley's Brian Wilson
Estate Bonnie Raitt
Neil Young
Wynton Marsalis R.E.M.
John Williams
Rick Rubin

24. Musicians who succeeded through the models of the past 50
years donate to the Musicians for Music 2.0 fund
Developers, bloggers, podcasters, and technologists create
new music discovery channels and apply for grants
Musicians for Music 2.0’s Board of Advisors review ideas and
applications, granting bridge funding
Musicians for Music 2.0 will manage a music advertising and
sponsorship network that serves as a revenue stream for music-
related entrepreneurs
Advertisers reach music audiences through display ads across the
whole network or just specific sites and demographics

25. fund, educate, and make a
profit—faster
• in addition to revenue from ads and
sponsorships, Musicians for Music 2.0 will
also serve as an incubator, with trainings
that help funded ideas become profitable
faster

26. educating musicians
• Musicians for Music 2.0 will also provide
free online text, video, and audio
resources to help independent musicians
learn how to manage their own branding,
marketing, and careers.

27. what if Musicians for
Music 2.0 is not started?
• without funding to create sustainability,
independent musicians will be at the
mercy of venture capitalists and fans who
produce music discovery platforms as a
“labor of love”

28. what if Musicians for
Music 2.0 is not launched?
• while Pandora, Pitchfork, and Stereogum
may now be turning profits, it will be
better for musicians and fans if there are
many different perspectives and opinions,
not fewer
•

29. next steps
• secure a financial commitment from 12
angel investors from a variety of music
genres
• build a group of 6-8 forward-looking
Board of Advisors from the music, tech,
and entrepreneur sectors
• launch Musicians for Music 2.0 by Spring
2011

30. for more information
• Charles McEnerney
• 617.233.6613
• charlie@wellroundedradio.net

31. about Charles McEnerney
• Charles has worked in marketing and editorial roles at
entertainment companies for 22 years, including
OurStage.com, HBO, Fast Company, ArtsBoston, WGBH
Boston, MovieMaker, and the Seattle International Film
Festival. Since 2002, he has been the Host + Producer of
the music interview series, Well-Rounded Radio:
http://wellroundedradio.net .
• See a resume + 40 recommendations at
http://linkedin.com/in/charlesmcenerney

32. music courtesy of
• Yoko K.
• http://www.aphrodizia.net

33. visit our site to see the hundreds of people from
around the world who already love this idea:
http://musiciansformusic2.com