Here is a presentation I am giving at the Social Email Marketing Conference on September 17th, 2010

1. StartupDigest: Tips for Growing an Email Newsletter Social Email Conf Chris McCann@mccannatron

3. 22 to 67,000+ subscribers in 7 months

4. 1 to 51+ cities and verticals in 7 months

5. Regarded as the worldwide source for tech startup events by:"Plain and simple, Startup Digest seems like a pretty smart idea to me..."

6. Growth # of Subscribers

7. The Email Funnel Landing Page Signup First Campaign Content Repeat

8. Landing Page Optimize for signups Focus on Social Proof Tell users what they are getting

9. StartupDigest

10. Thrillist

11. GAP

12. Sign-Up Optimize for Sharing Keep the barrier to singing up low Send a powerful confirmation email

13. StartupDigest

14. ClicktoTweet

15. The Result

17. ScoutMob

18. ScoutMob http://scoutmob.com/san-francisco

19. First Campaign Clear niche Editorialize Tone (personality, not Brand) Share inside the email Frequency (daily, weekly, monthly)

20. GeekChicDaily

21. Zozi

22. StartupDigest Editorial

23. StartupDigest Advertorial + Share

24. Repeat We Love Email Newsletters because: Brand Recognition Only need to sell subscriber once Trusted Source (quickly) Push vs. Pull Highly targeted niche audience

25. Outside the Email Events Partnerships / Advetorial Swaps Blog Content

26. Takeaways Use social proof on landing page Introduce share into the signup process Editorialize and Personalize your content Sign up for www.thestartupdigest.com and see firsthand what I am talking about

27. Questions? What metrics do you look at? How do you make money? What email software do you use? What do you use for signups Are open rate reliable? Chris McCann chris@thestartupdigest.com @cmccann7 Why not do a blog? What do you write about in your Blog? What’s more effective, twitter of facebook? Have you ever done a list buy? What about contests or promotions? Should I send text or html emails?