Negative Reviews are the Kiss of Death Online Reputation Management is a vital aspect of what we do for our clients, and Client Reviews Management is actually something you can influence. Blumenthal’s conducted a large scale consumer survey of 2500 US adult internet users over the age of 25 asking them if they would be influenced to choose a business based on negative or positive reviews. Essentially they confirmed what we already suspected; that Negative Reviews Hurt more than Positive Reviews Help. I think it goes much deeper than that… Reputation management is particularly important for schools. Parents want to know that you made other parents and students happy. Reputation management is just one aspect of a sold school marketing strategy. More info on school marketing can be found here: https://www.blog.kreativewebworks.com/marketing-for-schools/

2. What they are saying can make
or break your business

3. What is the impact of a negative review?

4. A large-scale survey* of 2500 internet users
revealed that Negative Reviews Hurt more
than Positive Reviews Help
*blumenthals.com

5. 85% of consumers indicated that they
would be unlikely to choose a business
with negative reviews

6. However between 44%
and 53% indicated that
they were likely to
choose a business with
positive reviews

7. Although folks in the Midwest
were less likely to be impressed
with positive reviews

8. There was little
regional difference on
the influence of
negative reviews.

9. There was little
regional difference on
the influence of
negative reviews.
Negative reviews were
overwhelmingly the
kiss of death…

10. Negative Reviews are the Kiss of Death
All age groups were equally dissuaded
from engaging with a business with
negative reviews.

11. However the younger someone was,
the more likely they were to be
influenced by positive reviews.

12. Pretty conclusive huh?

13. Not so Fast…

14. Consumers DON’T leave
great reviews
just because you did your job

15. But if they're pissed…

16. Unless otherwise influenced by an
exceptionally positive experience the
system is naturally skewed towards
negative reviews

17. The study was essentially black and white
without addressing the relationship between
positive and negative reviews.

18. An occasional negative review is actually quite
normal as long as it is overwhelmingly offset by
positive reviews.

19. Enough positive reviews can dilute the impact
of a few negative reviews, and possibly push
them farther down the page and out of site.

20. In fact, I can make an argument that the
occasional semi-negative review actually
validates the positive reviews.

22. Yes…you can make
lemonade out
of lemons

24. For example…

25. For example…

26. This type of response NEVER works and may in fact
enflame the situation by perpetuating the debate.
For example…

27. A better example…

28. Which response do you think would make lemonade
out of lemons?
A better example…

30. Proactively ask for feedback
from hand-picked customers who
you suspect will say nice things
about you.
Ace up your
sleeve

33. A single review… positive or negative
can take on a life of its own

36. what are the

37. Negative reviews are the
kiss of death

38. negative reviews HURT
more than positive reviews help

39. positive reviewscan help negate negative reviews

40. Positive reviews
can influence a consumer’s buying decision
the farther along the buying cycle they are

41. The moral of
the Story?
Reviews are just one aspect of comprehensive
Reputation Management Program but are
arguably the single biggest influence on a
consumer’s decision to do business with you.

42. .
Want to see what good reviews look like?