Sparkling logic product camp 2011 silicon valley

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My talk was voted at Product Camp 2011 Silicon Valley. I shared my PM experience leading User Feedback sessions for B2B software products in a fun and productive way. For questions, email me at cmatignon AT sparklinglogic DOT com

Tecnologia

Gamification: Turning Customers Into Advocates & Prioritizing Requirements Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: CMatignon & SparklingLogic

User Group Feedback Session:Feel the Love!

How to change that? You make the Rules And Make it Fun for everyone… Gamification!

What I did… “Monopoly” Game Ideally 5-10 Round Tables 6-8 Customers 1 Product Moderator 1 Speaker (Customer) Product Manager Leads overall session Each customer receives 10M Product Bucks

What Worked… Dynamics No ranting, no grumbling, no bore

What Worked for me… Quantitative AND Transparent $$ had to have Name & Company to be counted

What Worked for Prioritization… $1M on 10 Features or $10M on 1 Feature

What Worked… Most Importantly! Customers took ownership of their features! Customers had to pitch for their features They started answering each other

What Customers Liked… Transparency Year over year, results were published and tracked Customers who got features implemented in past year were the loudest!!! Happy & Loud 

What Surprised Me? We have never been surprised! Granted, we did a lot of Customer visits or phone discussions Customer engagement in Community Etc.

What happened next? Expanded to other less mature products Same Success!

Thank You! Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: Cmatignon & SparklingLogic (408) 834-7002

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Sparkling logic product camp 2011 silicon valley

1. Gamification: Turning Customers Into Advocates & Prioritizing Requirements Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: CMatignon & SparklingLogic

2. User Group Feedback Session:Feel the Love!

3. How to change that? You make the Rules And Make it Fun for everyone… Gamification!

4. What I did… “Monopoly” Game Ideally 5-10 Round Tables 6-8 Customers 1 Product Moderator 1 Speaker (Customer) Product Manager Leads overall session Each customer receives 10M Product Bucks

5. My Rules…

6. What Worked… Dynamics No ranting, no grumbling, no bore

7. What Worked for me… Quantitative AND Transparent $$ had to have Name & Company to be counted

8. What Worked for Prioritization… $1M on 10 Features or $10M on 1 Feature

9. What Worked… Most Importantly! Customers took ownership of their features! Customers had to pitch for their features They started answering each other

10. What Customers Liked… Transparency Year over year, results were published and tracked Customers who got features implemented in past year were the loudest!!! Happy & Loud 

11. What did not Work so Well…

12. What Surprised Me? We have never been surprised! Granted, we did a lot of Customer visits or phone discussions Customer engagement in Community Etc.

13. What happened next? Expanded to other less mature products Same Success!

14. How about Your Game Experiments?

15. Thank You! Carole-Ann Matignon Co-Founder & CEO CMatignon@SparklingLogic.comTwitter: Cmatignon & SparklingLogic (408) 834-7002

Sparkling logic product camp 2011 silicon valley

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