Lead Conversions: 6 Steps to Patching the Profit Leaks in Your Marketing Funnel
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Triple your leads in the next 30 days or less when you watch this webinar with Surefire Social and MarketSharp. Throughout the webinar, learn... - What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success. - Why you might be looking for leads in all the wrong places. - How you can achieve crystal clear visibility into your website traffic (what's working and what's not). - How to tag advertising campaign traffic so you can absolutely know where it came from and how it worked. - Specific strategies to turn your unsold leads into profitable business. - Proactive methods to consistently get profitable referrals. If at the end, you'd like to still learn more and get a consultation on your entire digital footprint, send an email to Lauren.M@surefiresocial.com Enjoy!
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Lead Conversions: 6 Steps to Patching the Profit Leaks in Your Marketing Funnel
- 2. Content Marketing Google & Facebook Advertising Search Engine Optimization Website/CMS Social Media Reviews & Reputation Maps & Local Directories The Complete Digital Marketing Solution for Contractors Partner with Surefire Social to drive traffic & leads to your business
- 3. Jeff White Certified Marketing Coach, Surefire Social Tim Musch Director of Business Development, MarketSharp Today’s Hosts
- 5. LeadConversion:6StepsToPatchingYourProfitLeaks Do You Think You and Your Staff Can Get 10% Better At Your Sales and Marketing Effectiveness?
- 6. LeadConversion:6StepsToPatchingYourProfitLeaks Grow Your Business This Year By 61% While... Only Getting 10% Better At What You Do!
- 7. LeadConversion:6StepsToPatchingYourProfitLeaks Today’s Free Resources… www.marketsharp.com/resources
- 9. LeadConversion:6StepsToPatchingYourProfitLeaks “The Times They Are a-Changin” Bob Dylan - 1964
- 12. LeadConversion:6StepsToPatchingYourProfitLeaks Research Online, Gather Info Web Inquiry, Inbound/Outbound Call, Shows/Events Further Online Research, Sales Presentation Sales Presentation, Lead Nurturing Job Management, Production, Service, Repeat/Referral Customer Feedback, Online Reviews, Social Media, etc.
- 14. LeadConversion:6StepsToPatchingYourProfitLeaks “Build a better mousetrap and the world will beat a path to your door” ...Ralph Waldo Emerson
- 15. LeadConversion:6StepsToPatchingYourProfitLeaks Good Advice! “…the best way to put distance between you and the crowd, is to do an outstanding job with information (data). How you gather, manage, and use information will determine whether you win or lose.“ - Bill Gates
- 17. LeadConversion:6StepsToPatchingYourProfitLeaks “Gentlemen, This is a Football!” Vince Lombardi Coach - Green Bay Packers 1958-67 Properly Inflated The Basics!
- 18. LeadConversion:6StepsToPatchingYourProfitLeaks Your Marketing/Sales Process The Lead Generating Inquiries The Call Lead Warming The Presentation Follow-up Lead Nurturing Repeat and Referral Strategies The Marketing/Sales Process
- 20. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) Presentation Skills Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) Your Marketing/Sales Process The Lead Killer USP Proximity Marketing Web Strategies (get some help) Media Shows/Events
- 21. LeadConversion:6StepsToPatchingYourProfitLeaks What’s Your USP? Do You Really Have One?
- 23. LeadConversion:6StepsToPatchingYourProfitLeaks “You’ve got to start with the customer experience and work back to the technology… not the other way around.” - Steve Jobs
- 27. LeadConversion:6StepsToPatchingYourProfitLeaks Your Web Strategies MORE Than a Website… Get Some Help!
- 28. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Business Digital Footprint ❑ Micro Moments ❑ What does Google want? More Than a Website
- 30. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Do I have quality traffic? ❑ How well is traffic converting? ❑ What sources convert best? Evaluating Top of Funnel
- 32. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Sources of traffic ❑ Sticky website ❑ Conversions
- 33. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Digital Footprint Grade = A+ ❑ High Quality Traffic ❑ Easy Conversions
- 34. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ UTM Tracking ❑ “Google URL Builder” mywebsite.com/?utm_source=google-my-business WANT HELP? Send an email to Lauren.M@surefiresocial.com for help using the Google URL builder and our services
- 36. LeadConversion:6StepsToPatchingYourProfitLeaks New Siding New Windows New Roof New Kitchen Should You Be Our Lucky Winner, Which of the Following Would You Select… Shows and Events
- 38. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) Presentation Skills Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) The Call Improve Response Time (huge) Call Analytics Training and Scripting Your Marketing/Sales Process
- 42. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ How Many Calls? ❑ Mobile-friendly? ❑ Call Sources?
- 43. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) Presentation Skills Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) Lead Warming First Impressions Matter Social Proof Email Communication Your Marketing/Sales Process
- 45. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) Presentation Skills Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) The Presentation Ongoing Sales Training Implement Technology into Presentations Your Marketing/Sales Process
- 47. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) Presentation Skills Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) Lead Follow-up The 60% Rule Enable Purchase on THEIR Time Lead Nurturing Asset Recovery Your Marketing/Sales Process
- 48. LeadConversion:6StepsToPatchingYourProfitLeaks The Conversion Potential of Your Leads (10 Leads) 30% (now) + 42% (later) = 72% Conversion Potential! Buy Now 3 Don’t Buy Now 7 4.2 2.8
- 49. LeadConversion:6StepsToPatchingYourProfitLeaks Recover Lost Leads With Lead Nurturing Lead Nurturing Now Buyers Future Buyers (60% of Unsold Leads)
- 50. LeadConversion:6StepsToPatchingYourProfitLeaks Lead Nurturing – Follow-Up On Cruise Control
- 51. LeadConversion:6StepsToPatchingYourProfitLeaks The Lead (generating inquiries) The Call (inbound/outbound) Lead Warming (pre-approach activities) The Presentation Systematic Lead Follow-up (lead nurturing, asset recovery) Repeat/Referral Strategies (customer replication, online reviews, etc.) Repeat/Referral Remarkable Client Feedback Online Reviews Proactive Repeat and Referral Activities Your Marketing/Sales Process
- 53. LeadConversion:6StepsToPatchingYourProfitLeaks A Lesson In Knowing Your Numbers... UPS trucks drove 2.5 billion miles last year, but the company says it’s research found by doing ONE THING saved driving 28,541,472 million miles, and three million gallons of fuel. Any Idea What It Is?
- 55. LeadConversion:6StepsToPatchingYourProfitLeaks Grow Your Business This Year By 61% While... Only Getting 10% Better At What You Do!
- 56. LeadConversion:6StepsToPatchingYourProfitLeaks Great Brainstorming & Motivation Tool! The Compounding Effect of Microgains!
- 58. LeadConversion:6StepsToPatchingYourProfitLeaks Additional Resource... www.marketsharp.com/resources
- 59. LeadConversion:6StepsToPatchingYourProfitLeaks How To Put It All Together?
- 60. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Business Digital Footprint ❑ Micro Moments ❑ What does Google want? More Than a Website
- 61. LeadConversion:6StepsToPatchingYourProfitLeaks ❑ Choose the right partners ❑ Understand skillsets you need ❑ Gather, manage, use data More Than a Website
- 63. LeadConversion:6StepsToPatchingYourProfitLeaks Dashboard Integration ❑ Funnel Visibility ❑ Integrated Systems ❑ Gather, Manage, Use Data ❑ Make Better Decisions
- 64. LeadConversion:6StepsToPatchingYourProfitLeaks According to Michael Gerber (best selling author of The E-Myth)… “In order for any business to succeed, it must first become a system, so that the business functions exactly the same way every time… down to the very last detail.”
- 67. LeadConversion:6StepsToPatchingYourProfitLeaks Brainstorm Meeting… www.marketsharp.com/resources
- 68. LeadConversion:6StepsToPatchingYourProfitLeaks To Sum Up… Realize That The Times Are ALWAYS Changing (keep up)! Understand That Your Data = Your Dollars Never Forget “The Basics” of the Business Remember “The Customer Experience” is at the Core of Your Success
- 69. LeadConversion:6StepsToPatchingYourProfitLeaks Reality Thinking… If You Do What You’ve Always Done… You’ll Get What You’ve Always Got! Less Than
- 70. Are you interested in getting a website & local search visibility checkup or a copy of this presentation? Call 703-788-6730 or Email Lauren.M@surefiresocial.com