Last evening, Surefire Social held a webinar on the topic of Google My Business for optometrists. We had one of our marketing experts, Jeff White on the call along with Dr. Alan Glazier, Founder & CEO of Shady Grove Eye and Vision Care to talk what Google expects to see in a Google My Business listing and how optometrists can get started, update, and improve their own Google My Business listing.

1. Google My Business
04/19/2016

2. investor presentationSUREFIRE SOCIAL
Surefire Social® began as an idea. Around 2007, the Internet changed in
several significant ways (think Web 2.0) and for the first time, local
businesses could compete with large companies for visibility. Content
and proximity signals became the two important “currencies” for
visibility. Everything you do in digital today needs to be “social”, and
hence the name, Surefire Social.
www.surefiresocial.com
2016Proprietary + Confidential

3. Jeff White
Certified Coach,
Surefire Social
Dr. Alan Glazier
Founder/CEO, Shady
Grove Eye and Vision
Today’s Hosts

4. GOOGLE MY BUSINESS
• What is it?
• Why is it important?
• How do I get one?
• How do I diagnose issues?
• How do I determine the value?

5. GOOGLE MY BUSINESS / TIMELINE
• 2004 – Google Local
• 2005 – Google Maps
• 2009 – Google Place Pages for Maps
• 2011 – Google+
• 2011 – Google+ Pages
• 2014 – Google My Business
○ Your business info on search, maps, G+
○ Reviews
○ Insights
○ App / mobile manageable

6. WHAT IS A GMB LISTING?

7. WHAT DOES GOOGLE WANT?
A: Make it as easy as possible to get the
“best” information to my customers…
…with the least amount of clicks.
“Best” = quality, relevant

8. WHY IS THIS IMPORTANT?
• Your Business Has a Digital Footprint
• Google Has an Opinion of Your Digital Footprint

9. WHY IS THIS IMPORTANT?
• Google My Business Listing = is
your online “digital anchor”
• Your website
• Social sites/activity
• Reviews
• Accurate online directory listings

10. WHY IS THIS IMPORTANT?
Directory Listings
1. Google My Business
2. Google My Business
3. Google My Business
4. Main Directories (BBB, Yelp, Facebook, Yahoo,
Bing, Yellow Pages)
5. Vertical Directories (HealthGrades)

11. CONSISTENCY MATTERS

12. WHY IS THIS IMPORTANT?
Google is constantly
evolving/testing
• 7 to 3 pack
• No ads on right
col
• Phone # in
organic

13. WHERE DO I START?
Your GMB Listing
1. Does it already exist?
2. Claim it or Create it

14. GET YOUR GMB LISTING
● Google My Business page
○ https://www.google.com/business/
○ Verification process / post card
○ Get at least 5 reviews!

15. WHAT IS A HEALTHY GMB LISTING?
● Photos
○ Identity photos
○ Types of photos
■ Interior
■ Exterior
■ Photos at work
■ Team photos

16. IS MY GMB LISTING HEALTHY?
GMB Pitfalls for Optometrists
1. GMB Guidelines for Medical Practitioners
2. Do you list the practice? The doctors? Both?
3. Did you merge with another practice?
4. Do your new doctors have GMB pages?

17. GMB Guidelines for Medical Practitioners
● Individual Practitioners
○ John Smith, OD
● Multiple Practitioners at 1 Location
○ ACME Eye Care
○ John Smith, OD (DON’T INCLUDE BUSINESS
NAME)
○ Mary Jones, OD (DON’T INCLUDE BUSINESS
NAME)
● Solo Practitioner at Branded Organization
○ [brand/company] : John Smith, OD
IS MY GMB LISTING HEALTHY?

18. IS MY GMB LISTING HEALTHY?
Do I have a GMB Problem?
Log into your Google My Business dashboard
• Do you have more than 1 GMB listing?
Google.com/mapmaker
• Search for your city, state
• Search for your business phone number
Consistent business info across directories?
• https://www.surefiresocial.com/check-your-
directory-listings/

19. IS MY GMB TRAFFIC VALUABLE?
Am I Getting Traffic from my GMB Listing?
Log into your Google My Business dashboard
• Insights

20. IS MY GMB TRAFFIC VALUABLE?
What is that traffic doing on my web site?
• Set up UTM tracking
• Google url builder

21. Are you interested in getting
a local search visibility
checkup or a copy of this
presentation?
Call
703-788-6730
or
Email
Lauren.M@surefiresocial.com

22. /SurefireSocial @surefiresocial Surefiresocial.com