2. WHAT THIS PRESENTATION WILL COVER
• The Digitization of Business Today
• Local SEO Strategies Using Google Places
• Managing Your Brand Reputation Online
• Establishing Your Social Media Strategy
• The Mobile Generation
3. THE DIGITIZATION OF BUSINESS
Digitization n., the transformation of data from offline
(physical) to online (digital)
- Reach Local
4. YOUR CUSTOMERS ARE BECOMING DIGITIZED
According to eMarketer
Media Consumption
71.2% of Canadian
adults consume media
via the Internet
10 Years Ago Today 1-2 Years
from Now
8. LOCAL SEARCH RESULTS
Google Places Dominate Page One
Increase
visibility of
reviews
9. WHO DOES GOOGLE PLACES IMPACT?
Google Place Pages are viewed
millions of times each day
10. SO WHAT DO YOU NEED TO DO?
www.google.com/placesforbusiness
• Get your listing claimed
• Have your profile completed
100% and ensure it appears
correctly
• Ensure same local phrases are on
website as well
• Obtain local submissions from
directories, social sites
• Consider Google Boost
16. HOW TO GET POSITIVE REVIEWS
Step #1
Determine which sites
are important sites for
your customers to
write reviews on
17. HOW TO GET POSITIVE REVIEWS
Step #2
• Ask for It: As simple as this sounds - it works.
People will give you reviews if you ask. So ask
on your website, business cards, brochures,
invoices, email signature etc.
18. HOW TO GET POSTIVE REVIEWS
Step #3
• Give a little get a little: Offer an incentive for
your customers to post a positive review
(example: Tell us how we did and receive 10%
off your next service call)
20. DON’T BE AFRAID TO RESPOND
Both + and – feedback will occur
If you listen you can turn any comments into +
Analyse and strategize:
• Immediate appropriate conversations
• Strategic change communicated too!
21. WHAT TO DO WHEN A CRISIS ARISES
Review Think
thoroughly objectively
Respond Don’t be
quickly defensive
Offer a Communicate
solution change
22. SOCIAL MEDIA – DO YOU REALLY NEED IT?
If you answer YES to
any one of these
questions – WE can
help!
• Need help in building a social
strategy/policy for your business?
• Want to build your brand using
social?
• Need to train employees/staff on
how to use social media effectively?
• Need to monitor your brand
reputation online?
• Want to improve your SEO traffic?
23. TYPES OF SOCIAL MEDIA
Social Bookmarking Video/Photo/Music
•Facebook Sites •Wikipedia Sharing Sites •Blogger
•Twitter •Scribd •Wordpress
•Digg •YouTube
•LinkedIn •Squidoo •Moveable Type
•Technorati •Flickr
•Google+ •Gather •Yahoo 360!
•Stumbleupon •Photobucket
•MSN Spaces
•Del.icio.us •Metacafe
Social Networking Content Sharing •Last.fm
Blogging Sites
Sites Sites
24. Facebook Pages
• There are more than 1.5 million local
businesses that have active pages on
Facebook.
25. FACEBOOK DEMOGRAPHICS
Fastest
25 – 54
Growing
Demographics:
Females 55+
years
Almost 70%
26. HOW TO CREATE A FACEBOOK PAGE
1. Create A Page:
www.facebook.com/pages/create.php
2. Input information, contact details, pictures,
videos
3. Invite Friends, Customers, Clients
4. Create a Vanity URL:
www.facebook.com/YourBusinessName
To Do This Visit:
www.facebook.com/username
27. WHY
1. Protects your brands
2. Helps with SEO
3. Allows you to communicate with
customers
28. VIDEO OPTIMIZATION
On average you
can have your
video on page
one of Google
within 5-7
days!
36. Google Algorithm
Description Keywords
Title Tag URL
Tag Tag
Internal First
Body Tag H1 Tag
Links Sentence
Incoming Bold /
Alt Tag H2/H3 Tags
Links Strong
54. WHY MOBILE SITE + OPTIMIZATION
• Google indexes mobile sites SEPERATELY
• Results are different on Google Mobile
• More and more users are searching on
mobile devices
• Companies with mobile sites are given
preference in rankings over non mobile
sites!
• Less than 1% of all websites are mobile
friendly
55. KEYWORD RESEARCH
Keyword Local Monthly Searches (Canada) Mobile Searches
heating and air conditioning toronto 1300 46
hvac toronto 3600 260
air conditioning toronto 8100 590
furnace repair toronto 880 73
ductless air conditioning toronto 210 < 10
toronto furnace 4400 320
american standard air conditioning 590 36
air conditioning contractors 2900 140
air conditioning units 40500 2900
air conditioning repair toronto 720 58
heating and air conditioning 33100 1900
ductless air conditioning 3600 260
central air conditioning 8100 590
airconditioning toronto 1900 31
air conditioner toronto 6600 480
carrier air conditioning 3600 260
toronto air conditioner 6600 480
59. RUN CAMPAIGNS
Contests
THINK BOX
---------------------
Contest active for 8 days
Results so far:
• 4000+ shares
• 4000+ new fans
• 5800 talking about
this
