These are the slides for a presentation that I gave at AAM in Denver regarding collecting visitor comments.

1. 1
San Jose Museum of Art
Collecting Visitor Comments
Tuesday, April 29, 2008 1

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Brief Overview
SJMA Has a reputation for engaging it’s visitors.
Always has had the typical visitor comment
book.
Has branched away to many new vehicles for
gathering visitor insight.
Look at each exhibition to determine the most
appropriate approach.
Analog (paper) vs. Digital (“web 2.0”)
Tuesday, April 29, 2008 2