The document discusses big data and how companies can extract value from large amounts of unstructured data using cognitive computing. It describes Clueda, a company that provides real-time analysis of unstructured information like news, blogs, tweets and emails to detect events and trends. Clueda's technology can process 1,000 sentences per second and generate alerts, helping clients make faster decisions than competitors. The document outlines potential applications in areas like portfolio monitoring and compliance.

1. BIG DATA –
Goldwäsche im
Informationszeitalter
Dr. Volker Stümpflen
6. November 2014
Siehe Capital Beilage 10/2014: http://issuu.com/inpactmediaverlag/docs/big_data_capital_okt2014

2. Clueda AG
Fresh off the press
New applications and higher profitability than coal mines
2
Angela Merkel: “Big-Data-Mining” sei so
“vielleicht doch gewinnträchtiger als
der Kohlebergbau”.
http://www.deutschlandfunk.de/it-gipfel-merkel-mahnt-mehr-datenschutz-an.1818.de.html?dram:article_id=300957

3. Clueda AG
Big Data: High Growth Market
Global demand for quicker and better decisions
3
http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx/
More likely to
make
decisions
much faster
than
competitors
More likely to
execute
decisions as
intended

4. Clueda AG
A Novel Industry
Emerging new technologies and companies
4
Data
Applications
Social Media
Analytics
Operational
Intelligence
Business
Intelligence
Analytics
Visualization
IBM
7%
HP
5%
Dell
4%
SAP
3%
Teradata
3%
Others 78%

5. Clueda AG
Clueda
Generating value from Big Data
5

6. Clueda AG 6
Pain in the Neck:
LosingMillions in Seconds
Due to Information Delay
Faked AP Tweet:
Loss of S&P 500 alone totaled $136.5 billion within six minutes !!!

7. Clueda AG
The Dark Matter of Big Data
Unstructured information
7
 Structured Data
 Standard machine processing
 Unstructured Data
 Hard to interpret for computers
 80 - 90 % of data in financial
services is unstructured[1]
[1] http://www.oracle.com/us/industries/financial-services/bigdata-in-fs-final-wp-1664665.pdf

8. Clueda AG
3 Steps to Optimal Decision Making
Supported by Big Data analytics
8
 Read
 Simplify reading and interrelation recognition
 Understand
 Gain knowledge through understanding
 Decide
 Decide based on optimized knowledge

9. Clueda AG
Gold panning in the information age
Relevant knowledge is the new gold
Each day,
 500,000 news are released
 200 million tweets are posted
 294 billion e-mails are sent
 2 million blog posts are written
But merely
1 is relevant
9

10. Clueda AG
Timely decision support through cognitive computing
Clueda reads and understands news in real-time
10
Real-time: 1.000 Sentences per Second (SpS)
What clients have:
-News
-Blogs
-Tweets
-Emails
-Pdfs
-Word
-Databases
…
What clients get:
REAL-TIME EVENT DETECTION
What our engine does:
-Detects events
-Eliminates duplicates
-Evaluates sentiment
-Generates alerts
-Establishes associations
-Understands concepts
-…

11. Clueda AG
Cognitive Understanding
Based on 10+ years of research in systems biology and cognitive computing
11
Linguistics and event detection
 Never miss a business relevant
event. Be the first to know and act.
 Clueda.Engine can find the events
of your interest, e.g. company
mergers, CEO resignation and
rumors.
Pfizer FDA Approval
wins
FDA approval event

12. Clueda AG
Knowledge Networks
Inspired by the human brain
12
Apple
Samsung
verklagt
beliefert
HP
beliefert
Tim Cook
ist CEO
Canon
beliefert
Cirrus
Logic
beliefert
beliefert
China
Seltene Erden
beliefert
kontrolliert
benötigt
In collaboration with

13. Clueda AG 13
 Challenge:
Obtention of market moving information
in real-time
 Solution:
Real-time analysis of unstructured
information to retrieve:
• Events
• Sentiments
• Trends
 Benefit:
Get the decision relevant information in
real-time, faster than competitors; act
quick and take profits
Solutions
Financial Services & Banking
Current clients
The positive
effect on the
income
statement is
estimated to be
€ 2 million.
Current prospects

14. Clueda AG 14
 Challenge:
• Securities regulations in the U.S
FINRA & SEC
 Solution:
• Analyze mail and chat streams
• Multiple search-options
• Define alerts and events
• Dashboard with statistic features
• Fraud triangle
 Benefit:
• Be compliant and act preventively
through events/alerts
• Prevent penalties
• Detect frauds
Solutions
Compliance ($7.5 billion market in 2018*)
Current prospects
In negotiations
for strategic
cooperation with
*Source: Markets & Markets

15. Clueda AG
FromBig Data to Relevance
New applications and higher profitability than coal mines
 Increasing investments in Big Data
 Real-time relevance is key to unlocking value
 Dark matter and the big challenge
 Understanding unstructured data
 Successful applications
 Portfolio monitoring
 Compliance
 Cognitive computing
 Predictive analytics
15

16. Clueda AG
Dr. Volker Stümpflen
CEO
T +49 89 4161402 10
M +49 176 57288282
v.stuempflen@clueda.com
Clueda AG
Elsenheimerstraße 59
D-80687 München
www.clueda.com
16
Contact
Selected References