1. Introduction to Social Media
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
2. Social is here to
stay
• 73% of online adults use a social media
platform of some kind.
• 42% use multiple platforms
• Facebook is the most prevalent with 71% of online adults
• Different sites skew toward different niches or
demographics
• Facebook has high levels of engagement; 63% visit once
a day; 40% visit multiple times per day.
• Instagram and Twitter also have highly engaged users,
although smaller user bases.
http://www.pewinternet.org/2013/12/30/social-media-
update-2013/
3. And mobile is key
• Smartphone users are young
(18-29; 83%), educated
(college; 71%) and have
high incomes (81% make $75k+)
• 58% of American adults have a smartphone; 42% own a tablet
• 34% of cell Internet users go online MOSTLY via their phone.
9% of adults have texted a charitable donation from their
phone
• While overall charitable giving in the U.S. grew 4.9% in 2013,
online giving grew 13.5%. Sixty-two percent of Generation Y
donors said they would contribute to charitable causes by
mobile phone.
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-
sheet/
4. Start a Blog
Blogging allows you to tell stories, engage in thought leadership,
have a focal point for your activities.
5. Facebook • Facebook is a fun place to share with
friends
• One of the most popular social media
platforms
• Companies, brands and celebrities
use Facebook to connect with fans
6. Twitter
• Twitter is free and simple
• Allows you to develop your brand, engage with followers
• Use widgets to repurpose
to your Web site or blog.
New content all the time.
• Respond to questions
• Retweet interesting items
• Tweet blog content
• Desktop and mobile applications
7. Photos
and Visuals
• Instagram - add filters to photos (Facebook
purchased in 2013)
• Pinterest – another visual platform; pin items;
grouping
• Tumblr – a blogging platform that relies heavily on
the visual (Yahoo purchased in 2013)
• Other photo sharing sites still exist like Picasa and
Flickr
• Selfie crazy!
8. Video
• Use your phone
• Learn to use simple editing software
like iMovie or Windows MovieMaker
• YouTube
• UStream
9. Go Mobile
• Find apps that will allow you to expand
your social media activities
• News apps help you stay in touch
• Twitter apps – allow you to Tweet
when you are on the go.
• Qik and Ustream – live stream video
from phone
10. LinkedIn • Your LinkedIn profile can connect you to
thousands of professionals
• Search for connections at companies of interest
• Create a LinkedIn profile that reflects your
interests and background much like a resume
• Include your Website on your LinkedIn profile
11. Location-based
• Foursquare (NYC)
• Location as part of other apps, like Yelp,
Facebook, Twitter, etc.
• Share location, photos with friends
• Get tips and recommendations
• Locations can provide
incentives to users
• Integration with Facebook,
Twitter, Tumblr, etc.
20. Leveraging Social
• Be where your customers, clients, users are – may require
presence in multiple spaces
• Develop social strategy to integrate messaging
• Engagement
• Make sure everyone knows their role, their responsibilities
• Don’t leave social to an intern or a pr company – voice must be
authentic
• Seek inspiration from others, follow other organizations and
brands
• Stay up-to-date conceptually
• Try new things, have fun!
21. Resources
• SXSW Interactive
• Read Tech blogs like Mashable, Read Write Web,
TechCrunch, SmashingMag, 10,000 Words, Wired.
Tech section of NY Times and FastCompany.com
• Online Journalism Review Archives - ojr.org
• Convergence Culture by Henry Jenkins
• The Long Tail and Free by Chris Anderson
• Digital Riptide – digitalriptide.org
• KPCB Internet Trends –
www.kpcb.com/internet-trends
Pew Internet – pewinternet.org
Non Profit Resources
• 50 Non Profit Statistics – www.npengage.com/nonprofit-
research/50-fascinating-nonprofit-statistics/
• Blackbaud Charitable Giving –
www.blackbaud.com/nonprofit-
resources/charitablegiving
• Blackbaud Generational Giving –
Notas do Editor
Teach Web design and online journalism
Dramatic, unpredictable changes over the past decade
Blogs, podcasts, social media
Online audio, video, slideshows, animated graphics
Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
29% of cell owners describe their cell phone as “something they can’t imagine living without.”
44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
29% of cell owners describe their cell phone as “something they can’t imagine living without.”
Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional.
Tumblr is also very popular, for its visual nature and ability to follow.
Free; but pay for a custom domain
Can customize via templates or CSS if you know it
You can add photos, video, links, other social features
Tag posts with appropriate key terms to help others find your content
Include a page with your resume
Get a custom url for your Facebook profile - facebook.com/username
Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest.
A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile
A Facebook Page allows users to become Fans. People will want to associate their interests with you
Any time you have new content for your blog, post to Facebook
You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
Sometimes, it's not about the tweet, it's about the link
Retweet
Use a hashtag for conferences or conversations (#)
Any time you have new content for your blog, Tweet it
Realtime search
Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc
Interview people, have a talk show, do a video blog with commentary, make short films, be creative
Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube
Your username becomes a channel
Tag videos with appropriate keyterms to help others find your content
Other sites, like Vimeo, Viddler
LinkedIn is the professional social network
Check-in at locations
Lots of untapped potential for platform
Encourage behaviors and reward customers, clients and fans