1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Esercitazione
12 03 2014
Creare una pagina
Facebook-
la check list per
l‘impresa

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 1
• Ricordarsi che è meglio abbinare la pagina a
un profilo Facebook (maggiori funzionalità)
• Scegliere il nome pagina (attenzione: oltre i
200 "Mi piace" è difficile cambiarlo) e
l'indirizzo URL
• Dopo l'iscrizione, passare alla creazione della
pagina (occhio a condizioni d'uso Facebook)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 2
• Decidere la tipologia di pagina più adeguata
(impresa locale aperta al pubblico?...)
• Personalizzare la pagina con foto profilo e di
copertina.
• Redigere la descrizione: ubicazione, eventuali
orari di apertura ed estremi di contatto
(telefono, fax, email), account social/web…

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 3
• Definire frequenza e tipologia dei post
(occhio alla lunghezza)
• Essere creativi e originali nei contenuti!
• Inserire ulteriormente immagini e video per
aumentare interesse.
• Creare eventi della pagina in modo tale da
aumentare l'attesa

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 4
• Utilizzare foto creative ed originali
• Valutare se integrare infographics
• Creare collegamenti con altri Social Media
• Farsi conoscere attraverso plugin su altri siti
(ad es. "Seguici su Facebook")

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCHECK LIST 5
• Tenere in considerazione feedback (likes e
commenti)
• Monitorare e aggiornare in maniera costante
la pagina (Insights)
• Monitorare la concorrenza, mettendo anche
dei likes su aziende che vendono prodotti e
servizi simili

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euBUON LAVORO!
Check list elaborata dagli allievi del corso pilota
SOCIAL MEDIA TRAINER
progetto europeo LEARNING2.0GETHER
(http://www.learning20gether.eu)
Supervisione: Dott.ssa Luisa Puppo – CLP Genova