1. Modulo 5 – Facebook per PMI
http:www.learning2gether.eu
• Postare su Facebook
• Interagire
• Buome Prassi
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Postare su Facebook
http:www.learning2gether.eu
• Facebook non è una
piattaforma di vendita
• Occorre strategia/piano per i
social media (Cosa vuoi
ottenere e come?)
• Monitora e metti a punto le
attività
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Postare su Facebook
http:www.learning2gether.eu
• Sii autentico (se cerchi di
essere un altro alla fine ti
scoprono)
• Sii coerente
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Postare su Facebook
http:www.learning2gether.eu
Ragioni principali del “non mi
piace” una pagina
• L’azienda posta troppo
• Contenuti ripetitivi e noiosi
• Contenuti eccessivamente
promozionali
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Postare sui Facebook
http:www.learning2gether.eu
www.flickr.com/photos/92501682@N00/5067471752/
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Postare su Facebook
http:www.learning2gether.eu
• Post non troppo lunghi (< 4 righe su Facebook)
• Post facilmente comprensibili
• Postare immagini è ok (rendono la pagina più
“visiva” e agevole da leggere)
• Video e links spesso non sono abbastanza
semplici (devi guardare il video o cliccare il
link).
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Postare su Facebook
http:www.learning2gether.eu
Cosa funziona su Facebook?
• I pareri dei clienti (feedback,
quesiti sui prodotti, ecc.)
• News aziendali
• Argomenti quotidiani
• Suscitare emozioni
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Postare su Facebook
http:www.learning2gether.eu
• Clicca “mi piace” sulla
pagina della concorrenza e
segui i loro post
• Nonn postare mai sulla
pagina di un concorrente
(legge della concorrenza)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Postare su Facebook
http:www.learning2gether.eu
Modi ok di aumentare la tua
portata:
• Gare
• Omaggi, gadget
Linee guida delle pagine
https://www.facebook.com/p
age_guidelines.php
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

10. Postare su Facebook
http:www.learning2gether.eu
Quando e quanto spesso – qualche spunto
• Mattino
• Dopo l’orario di lavoro
• Weekend
• “Meno c’è meglio è”, ma su Facebook almeno
una volta al giorno
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

11. Interagire
http:www.learning2gether.eu
• L’interazione e il
coinvolgimento degli
users è il perno di
Facebook
• Rispondi ai commenti
dei tuoi Fan (chi ha
cliccato “mi piace”
sulla tua pagina)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

12. Interagire
http:www.learning2gether.eu
EdgeRank
I post della tua pagina no saranno mostrati a
tutti i tuoi fan. L’EdgeRank determina se saranno
mostrati.
Clicca: http://leaderswest.com/wpcontent/uploads/2013/04/102.jpg
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

13. Interagire
http:www.learning2gether.eu
EdgeRank
Se posti contenuti
interessanti che attivano
interazioni l’EdgeRank
aumenta e il tuo
prossimo post potrebbe
essere visualizzato a più
user.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

14. Interagire
http:www.learning2gether.eu
Le persone possono postare commenti negativi
• Prendili seriamete
• Sii educato
• Scusati se hai sbagliato
• Correggi con cortesia se sbagliano
Cerca sempre di risolvere il vero problema
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

15. Buona Prassi
http:www.learning2gether.eu
• Add a best practice in your language
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.