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- 1. “The Minority Report Is Now” XXth May XXXX © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 2. CONTENTS DIGITAL CONSUMER BEHAVIOUR DIGITAL COMMERCE SOCIAL MEDIA iPad TECHNOLOGY EMERGING MARKETS 7 NEW MEDIA TRENDS © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 3. DIGITAL CONSUMER BEHAVIOUR © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 4. 1. PRIVACY © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 5. “If you don’t want people to know what you’re doing, maybe you shouldn’t be doing it” Eric Schmidt
- 6. Two polarised groups are emerging
- 7. Those who embrace openess and look to broadcast their personal behaviours, attitudes and beliefs
- 8. And those who want to maintain total personal secrecy Shh!
- 9. 2. MEDIA MESHING © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 10. Consumers are very happy to continuously use a mix of TV, online, radio, mobile and print. (source IPA, The Future Foundation, GFK) 96.3 fm
- 11. 3. DIGITAL DEMOCRACY © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 12. Content matter is increasingly vetted by consumers themselves, giving rise to a new kind of digital democracy Vote!
- 13. We may start to witness a two-tiered web
- 14. A red light zone
- 15. And a green light zone
- 16. 4. LIFE SHARING © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 17. grows by 700k users a day and has reached over 400m
- 18. 5. MASHUPS © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 19. DIGITAL COMMERCE © COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL
- 20. The result of these open XXXX economies will XXXX the XXX of wealth
- 21. SOCIAL MEDIA
- 22. People now trust the judgment of others they’ve never met
- 23. The development of easy to implement XXXs, such as Facebook Graph, will XXXXX XXXX across websites
- 24. TECHNOLOGY @ iPad
- 26. Traditional kiosk style touch screens limit the user to the emulation of a mouse, where a touch is a click
- 27. 5. CHEAPER, MORE POWERFUL TECHNOLOGY – MOORE’S LAW
- 28. EMERGING MARKETS
- 29. 1. RURAL POPULATIONS WILL RECEIVE NEW FOCUS
- 30. 2. MOBILE MARKETING WILL HOLD CENTER STAGE
- 31. Within 3-5 years 3G technologies will reach a majority of mobile users
- 32. 5. EXPECTATIONS ARE ON THE RISE
- 33. AND 7 NEW MEDIA TRENDS
- 34. Although mobile Smartphone apps have become an increasingly popular way of engaging with customers, mobile ad spend which stood at £xxm in 2xxx is set to increase by over 1xx% over the coming x years
- 35. The End? It’s only the beginning
Notas do Editor
- These are the people who will happily and publicly document each and every aspect of their lives via YouTube, Facebook, Twitter, Flickr, and now you can literally track their every step via GPS platforms such as Foursquare and Gowalla
- And those who will live an entirely different ‘other life’, under the guise of an avatar who is, more often than not, a polar opposite to their real-world self.
- Mobile use and conversations in person are commonplace in younger groups. Arenas where multiple use is frowned upon is decreasing. The social etiquette has matched the desire for multiple usage and consumption of media.
- Guidelines for contact with children, blunt instruments for web access and fragmented monitoring for cyber-bullying are all functions in place at present. But users may seek to circumvent these tools. Education would appear the best defence but increasingly, parents and peers are taking matters into their own hands and acting as ‘eyes and ears’ on social media sites.
- Consumer behaviour will be increasingly influenced by peers, parents, schools, institutions and brands.
- Censorship will remain a largely regulatory exercise, although the content matter itself will be vetted by consumers.
- These ‘zones’ will be self-selected by users and policed by users and communities.
- This can be see in the phenomenal rise of social media functions such as ratings, “like” tabs or comments
- Users will become familiar with what it means to “like” a product.
- This will allow for a more robust mobile experience to be downloaded and even faster new standards like 4G will reach urban areas.