Ecommerce Marketing Automation is the latest trends in the industry You d find out how renowned companies took advantage of this incredible automation tools. Read Full Blog Post Here: https://www.cloudways.com/blog/ecommerce-marketing-automation/

1. Leverage Marketing Automation

2. Marketers know that their ultimate job is to increase revenue.
Marketing automation can help them by generating higher
leads, which will eventually lead to new customers.”
- Glenster Report

3. Get 225% Boost
ShipServ, a Londo-based marine, oil, and gas marketplace used marketing
automation tools, and saw a 225% increase in leads.

4. Here is How to
Leverage
Marketing
Automation For
Your Ecommerce
Success

5. Reward
Loyal
Customers

6. × Consider Dunkin Donuts that offers
exclusive perks as part of their customer
reward program.
× As the customers are targeted based on
their buy decisions, they consider
themselves a part of the bigger DD family.

7. How Can You Use It For This Holiday Season?
× Marketing automation helps
identify customers that could be
invited for the program.
× Get some great bargains for these
exclusive customers using loyalty
programs
× Simply integrate marketing
automation systems like Hubspot
with your e-store
× Send invites for the loyalty program
using email automation software like
Campaign Monitor.

8. Personalize
for Maximum
Impact

9. × When users sign up for the newsletter, they
automatically receive personalized emails
× Results were astonishing with 70-75% open rates and
40-45% click-through rates.
ZURB, a product design company located in Silicon Valley, implemented automated
welcome emails.

10. How Can You Use It For Email Automation?
× Automate email replies for frequently asked customer queries (this
is also known as canned responses).
× Email has a higher conversion rate and it should be utilized to the
maximum.

11. Big
Emails drive around 20% of sales for ecommerce businesses.
But the sad fact is that only 39% of retailers send personalized
product recommendations

12. Build
Segmented
List

13. • PaperStyle.com used segmentation to run an
innovative wedding campaign. It comprised of an
email series that followed a bride and her friends
through wedding events offering them products.
• Result was an increase of 224% in open rate,
and a 330% increase in revenue per email.

14. How Can You Use It For Building Segmented Lists?
× The segmented lists are based on Purchase Behaviour matrices including
buying habits, search keywords, purchase limits, and others.
× By sending relevant offers to your customers (based on segmentation), you
will see a marked increase in engagement and revenues.

15. Engage
Dormant
Customers

16. Here is a great example in which
Sidekick, a HubSpot Sales Tool,
leveraged the holiday theme and
timely re-engage with their audience.

17. How Can You Use It For To Engage With Your
Sleeping Customers?
× You first need to identify users:
Who only subscribed to your newsletter
Who purchased product(s) about an year back and never returned
who inquired about a certain product, and disappeared
× For each of the above case(s), you can segment the users, and by using
automated email workflows, you can engage with them by offering
exclusive discounts.

18. On average 51% of companies
are currently using Marketing
automation, with more than
half of B2B companies (58%)
planning to adopt the
technology.
Emailmonday

19. Automate
Social Media
Marketing

20. • Classic Culinary Brand America’s Test Kitchen
integrated a social media automation tool.
• Results:
103% increase in Facebook impressions per post
31% increase in engagement per Instagram posts
33% increase in engagement per Tweet
208% increase in CTR to their website.

21. How Can You Use Social Automation This Holiday
Season?
× You have customers from different demographics, and to post or share
content on social media to catch different time zones.
× With the help of email solutions like MailChimp or Kissmetrics, the content
is delivered to your subscribers as per pre-determined schedule.
× These automation tools track and monitor open rate and click through
rate on the CTA’s or links included in the content of emails.

22. Automate
Facebook
Ads for Better
Reach

23. • Southeast Toyota partnered with Unified Social, to
use real-time marketing platform to scale and
automate its ad spend across 166 dealership pages.
• The result is an astonishing 200-hour decrease in
marketing man-hours per week spent running the
campaign.

24. How Can You Leverage Marketing Automation With
Facebook?
× You can integrate marketing automation tools like Hubspot, Marketo, or
Sprout Social with Facebook Ads Campaign.
× Coupled with segmentation, automating Facebook ads add great value to
the store’s email marketing campaigns.

25. Generate
More
Leads

26. McAfee, Inc., the American global digital security
company, opted for marketing automation by
implementing lead scoring system and creating
segmented nurturing programme.
This helped them improve the quality of sales qualified
leads and reduced almost 35% of inefficient leads.

27. How Can You Generate Leads This Cyber Monday
And Black Friday?
You could use Marketo, Eloqua or Infusionsoft for automating the
lead cultivation and related processes.

28. Don’t
Forget
UX

29. Groove – a support software, used an automated email campaign that is delivered
to all new users when they sign up for a free trial.
This particular email had
a 41% response rate and
helped Groove automatically
collect a massive amount of
feedback.

30. How Can You Use It?
Use marketing automation to ask customers for their feedback, reviews
(surveys are a good tool).
People love when you talk about their problems and ask them how you can
solve the issues.

31. Wrapping Up!
Marketing automation
is a great tactic for
boosting sales,
conversion rate, and
most importantly helps
in building up a
personalized relation
with your customers.
By using automation,
you can segment your
customer base in lists,
so to send relevant
content and offers.
Scheduling social posts
is beneficial in
engaging with
customers without
worrying about time
zones and social media
channels.

32. THANK YOU!
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