The Internet is inherently unreliable, a collection of networks connected to each other where things break all the time; cables get cut, bogus routes get advertised, routers crash. Today, to fix all of this, Cloudflare launched Argo, a “virtual backbone” for the modern Internet. Just as Waze can tell you which route to take to avoid congested or blocked roads, Argo can route connections across the Internet efficiently by avoiding packet loss, congestion, and outages.

1. Argo Introduction
Argo Smart Routing & Tiered Caching

2. Chris Adam
Solutions Engineer
Cloudflare
Michael Mirzai
Customer Development
Cloudflare
Speakers

3. // Agenda
• Housekeeping
• Cloudflare Overview
• Argo Smart Routing & Tiered Caching Overview
• Argo Case Studies - Incl deepdive into CoinGecko
• Q&A

4. Housekeeping
● Ask questions in the “Questions” chat box in ReadyTalk.
● We’ll triage all questions at the end of the presentation.
● We’ll be emailing the slides and recording to those who’ve registered
through ReadyTalk.
● All attendees are muted.

5. 139+Data centers globally
Cloudflare’s Global Anycast Network
2x
Speeds up each
request by
13%Internet requests
everyday
5M
Requests/second
7M+ websites, apps, & APIs in 150+ countries
2.5B monthly active visitors generating 1.3 trillion page views

6. SECURIT
Y
PERFORMANC
E
DDoS Attacks
Attack traffic degrades availability or
performance and creates unpredictable
surges in infrastructure costs
Data Theft Attempts
Attackers compromise customer data,
such as user credentials, credit card
information, and other PII
Malicious Bots
Malicious bots abuse customer
applications through content scraping,
account takeovers, and fraudulent check
outs
Unavailable Applications
Overloaded or unavailable infrastructure
stops users from accessing applications
Slow Internet Applications and APIs
Heavy pages and long distances
from the origin slow down webpages,
applications, and APIs
Slow Mobile Sites and Apps
Mobile clients introduce performance and
content delivery constraints that hurt user
experience
Security and Performance Challenges

7. Factors Making Performance Critical and Challenging
Mobile usage
has higher business
impact than before
Expectations of customers
are increasing
Your users are expanding
globally faster

8. The number of round trips to
establish a connection
The number of requests
Network throughput (amount of
data per second)
1
2
3
What Impacts Network Performance?
The size of the payload4
Distance from client to origin (how
far data travels)
5

9. The Cloudflare Advantage
Integrated Performance, Security,
and Reliability
7M customers and routing traffic for
2.5
Data Centers with
15 Tpbs capacity
135+
HTTP Internet traffic
13% All DNS queries
38%&
SCALE INTEGRATED
STACK
EASY FINE-
GRAINED
CONTROL
Global
Data Center
Anycast
Network
China
Network
Firewall DDoS
Content
Optimization
Load
Balancing
AMP
Rate
Limiting
DNS
Argo WAF CDN Latest Web
Standards
TLS

10. // Argo Smart Routing & Tiered Caching

11. Origin
11
Congested
Network Path
Unreliable
Connection
Slow Loading Times
Static routes can't avoid congested network paths or unreliable connections
Poor User Experience
Slow loading times and connection
timeouts increase the likelihood of a
poor user experience that can result
in reduced revenue or damaged
brand reputation
Routing Challenges
© 2017 Cloudflare Inc. All rights reserved.

12. Origin
Connection Reuse
Minimize latency imposed by
TCP connection-setup
Congestion Avoidance
Routing decisions using real-world
network conditions
12
Cloudflare Argo Smart Routing
Congested
Network Path
Unreliable
Connection
Faster Loading Times
Cloudflare routes over 10% of all HTTP Internet traffic
providing Argo with real world intelligence on the
fastest network paths.
Internet node / hop
Cloudflare Data Centers
Cloudflare’s private network
10Tbps throughput, with 110+ PoPs in 50+ countries
© 2017 Cloudflare Inc. All rights reserved.

13. Cloudflare Argo Tiered Caching
Origin
Tier 1
Tier 2
Cloudflare Data Centers
Tier 1 data centers propagate content to
a global network of 110+ PoPs
Reduced Costs
Minimizes static content requests to the origin server
reducing latency, server load and bandwidth usage
13*For free for Ent. customers © 2017 Cloudflare Inc. All rights reserved.

14. Enabling Argo Smart Routing & Tiered Caching
14© 2017 Cloudflare Inc. All rights reserved.

15. Customer Case Study: Foundmyself
Challenges
• Decrease the load time of the site
• Block spam traffic
Cloudflare Solution
• CDN with Argo Smart Routing enabled
• WAF blocks spam in the Foundmyself marketplace
Key Results
• 22% faster site with Argo Smart Routing
• 2,546 threats blocked
Foundmyself is an online community
and marketplace for artists and art
lovers to buy and sell artwork.
“Our site got 22% faster
just by flipping the switch
on the new Argo Smart
Routing service.”
– Trevor Hunt, Creator of
Foundmyself

16. Customer Case Study: Meaww
Meaww is a digital content company
that delivers entertainment content to
over 300 million registered users.
“Users can derive maximum
value by increased
engagement which can only
happen when our content
delivery is blazing fast.”
Vishwastam Shukla
Director of Engineering
and Product
*In addition to performance improvements resulting from the CDN
CHALLENGES
• Slow and unresponsive during traffic spikes hurt user experience
• Missed ad revenue because of users unable to access site
• Large static images and unpredictable traffic patterns lead to expensive
bandwidth bills
CLOUDFLARE SOLUTION
• Global Content Delivery Network (CDN)
• Argo Smart Routing
• WAF
KEY RESULTS
• 55% faster web performance with Argo Smart Routing*
• 120Tb (81%) monthly bandwidth savings
• 112,875 Threats Blocked monthly by WAF

17. ● Launched in 2014
● Cryptocurrency analytics website
● Based in Singapore & Malaysia
● 100+ million pageviews per month
● 1.5 billion requests through Cloudflare per month
● 28 TB bandwidth through Cloudflare per month
● Global traffic sources from US, Japan, Germany, UK, Russia, and more.

18. ● One-click setup
● No lock-in commitment
● Performance boost
● Ideal for our small engineering team
Email received on June 8th, 2017

19. NetworkTime Improvement (NewRelic)
ARGO Activated

20. ResponseTime Improvement (CatchPoint)

21. Response Time (Origin Cloudflare)

22. Response Time Improvement by Geography

23. Bandwidth Savings with Cloudflare

24. Thoughts on using Argo
● Argo is easy to get started and try
● Price structure may appear daunting
● Turn it on and monitor the performance gain
● Decide if you would like to continue
● Performance gain & business impact may justify the Argo fees
● For enterprise plan, flat-rate

25. How did Cloudflare help?
● CDN - serve content fast globally
● Argo - acceleration of requests with easy setup
● DDOS Protection
● Improved user experience globally
● Improved throughput (serve pageviews at scale)
● Improvement seen on Newrelic/Catchpoint

26. // Resources
● Cloudflare Argo Smart Routing Product Page https://www.cloudflare.com/argo/
● Technical Blog Posting: Argo Smart Routing and Tiered Caching with
Cloudflare https://blog.cloudflare.com/argo/
● Argo for Self-Serve Billing Information Knowledge Base Article
https://support.cloudflare.com/hc/en-us/articles/115000224192/
● Argo Analytics Knowledge Base Article https://support.cloudflare.com/hc/en-
us/articles/115000244811/