The document discusses how data has become a strategic asset for businesses and how a modern data platform can help organizations drive customer insights, improve products and services, lower business risks, and modernize IT. It provides examples of companies using analytics to personalize customer solutions, detect sepsis early to save lives, and protect the global finance system. The document also outlines the evolution of Hadoop platforms and how Cloudera Enterprise provides a common workload pattern to store, process, and analyze data across different workloads and databases in a fast, easy, and secure manner.

1. 1© Cloudera, Inc. All rights reserved.
Turning Data into Business Value
with a Modern Data Platform
Alex Gutow | Cloudera

2. 2© Cloudera, Inc. All rights reserved.
Data is Now a Strategic Asset
Instrumentation
Consumerization
Experimentation
Today, everything that can be
measured will be measured.
Today, data IS the
application.
Today, becoming data-driven
is a business imperative.

3. 3© Cloudera, Inc. All rights reserved.
Data is Transforming Business
Drive Customer
Insights
Improve Product &
Services Efficiency
Lower Business
Risk
Modernize IT

4. 4© Cloudera, Inc. All rights reserved.
Using Deeper Customer Insight to
Personalize Customer Solutions
• Provides 360-degree customer view to
improve marketing effectiveness and
efficiency
• Enables real-time quoting of premiums
based on risk
• Analyzed customer data against 210
million U.S. survey database records in
15 seconds
CUSTOMER 360

5. 5© Cloudera, Inc. All rights reserved.
Saving Lives by Detecting Sepsis Early
Enough for Successful Treatment
• Builds a more complete picture of
patients, conditions, and trends
• Has saved 100’s of lives already
• Reduces hospital readmissions
• 2PB+ in multi-tenant environment
supporting 100s of clients
• Secure yet explorable

6. 6© Cloudera, Inc. All rights reserved.
Protecting the Global Finance System
• Compiles and links billions of signals to
create detailed consumer view
• Distinguishes good customers from
fraudsters and reduces false positives
• Fuels new products with competitive
features through new data assets
• Delivers 10X faster performance, using
⅓ the storage
CUSTOMER 360
LOWER BUSINESS RISKS

7. 7© Cloudera, Inc. All rights reserved.
But how do you get there?

8. 8© Cloudera, Inc. All rights reserved.
The New Analytics Paradigm
Understand
why it
happened
Change
what
happens
next
Determine
what
happened
Make it
happen
consistently

9. 9© Cloudera, Inc. All rights reserved.
Leverage Common Workload Patterns
Store and process unlimited
data fast and cost-effectively.
Data
Engineering &
Data Science
“Programmatic data
processing and
machine learning”
Explore, analyze, and
understand all your data.
Analytic
Database
“Fast, flexible,
open source
parallel database”
Build data-driven applications
to deliver real-time insights.
Operational
Database
“Online applications,
lambda/kappa
architectures”

10. 10© Cloudera, Inc. All rights reserved.
Packaged Together for Applications & Users
Programmatic data
processing and data pipeline
creation.
Data Science
& Engineering
Explore, analyze, and
understand all your data.
Analytic
Database
Data-driven applications
to deliver real-time insights.
Operational
Database

11. 11© Cloudera, Inc. All rights reserved.
One platform. Many applications.
Data Science &
Engineering
Analytic
Database
Operational
Database
Driver Customer
Insights
Improve Product &
Services Efficiency
Lower Business
Risks
MODERN DATA PLATFORM
Business
Value
Technology
Use Cases

12. 12© Cloudera, Inc. All rights reserved.
It all started with Hadoop

13. 13© Cloudera, Inc. All rights reserved.
Evolution of the Hadoop Platform
Continually growing & adapting
Core Hadoop
(HDFS,
MapReduce)
Solr
Pig
Core Hadoop
HBase
ZooKeeper
Solr
Pig
Core Hadoop
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
Core Hadoop
Sqoop
Avro
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
Core Hadoop
Flume
Bigtop
Oozie
HCatalog
Hue
Sqoop
Avro
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
YARN
Core Hadoop
Spark
Tez
Impala
Kafka
Drill
Flume
Bigtop
Oozie
HCatalog
Hue
Sqoop
Avro
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
YARN
Core Hadoop
Parquet
Sentry
Spark
Tez
Impala
Kafka
Drill
Flume
Bigtop
Oozie
HCatalog
Hue
Sqoop
Avro
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
YARN
Core Hadoop
Knox
Flink
Parquet
Sentry
Spark
Tez
Impala
Kafka
Drill
Flume
Bigtop
Oozie
HCatalog
Hue
Sqoop
Avro
Hive
Mahout
HBase
ZooKeeper
Solr
Pig
YARN
Core Hadoop
Kudu
RecordService
Ibis
Falcon
Knox
Flink
Parquet
Sentry
Spark
Tez
Impala
Kafka
Drill
Flume
Bigtop
Oozie
Hcatalog
Hue
Sqoop
Avro
Hive
Mahout
Hbase
ZooKeeper
Solr
Pig
YARN
Core Hadoop
2006 2008 2009 2010 2011 2012 20132007 2014 Present

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2 PB of data/car/ year 1 – 2 TB of data / day 1 – 5 TB of data / day

15. 15© Cloudera, Inc. All rights reserved.
It’s all kind of meaningless
unless you can make
sense of all that data

16. 16© Cloudera, Inc. All rights reserved.
Cloudera Enterprise
Making Hadoop Fast, Easy, and Secure
A new kind of data platform
• One place for unlimited data
• Unified, multi-framework
data access
Cloudera makes it
• Fast for business
• Easy to manage
• Secure without compromise
Public Cloud
Private Cloud
Hybrid Environments
Hybrid Deployment
Flexibility
OPERATIONS
DATA
MANAGEMENT
STRUCTURED UNSTRUCTURED
PROCESS, ANALYZE, SERVE
UNIFIED SERVICES
RESOURCE MANAGEMENT SECURITY
NoSQL
STORE
INTEGRATE
BATCH STREAM SQL SEARCH OTHER
OTHERFILESYSTEM RELATIONAL

17. 17© Cloudera, Inc. All rights reserved.
Key Capabilities
Data Engineering Operational DatabaseAnalytic Database
Fast
• Optimized performance for machine
learning & data processing
Fast
• High-performance SQL with multi-user
concurrency
Fast
• Real-time model serving (<15ms) with
limitless concurrency
Easy
• Transient workload automation
• Hybrid manageability & resource
management
Easy
• Elasticity on-prem & in cloud
• Recommendations for offload &
optimizations
Easy
• End-to-end Lambda/real-time
streaming in one platform
• Cloud & on-prem automations & BDR
Secure
• Compliance-Ready
• Fine-grained authorization of Spark/MR
Secure
• Compliance-Ready
• Data management for stewardship
Secure
• Compliance-Ready
• Unified encryption & RBAC

18. 18© Cloudera, Inc. All rights reserved.
Partner focused. Partner engineered.
Data
Systems
Applications
Operational
Tools
Infrastructure
System
Integration
CLOUDERA ENTERPRISE
OPERATIONS
DATAMANAGEMENT
UNIFIED SERVICES
PROCESS,ANALYZE, SERVE
STORE
INTEGRATE

19. 19© Cloudera, Inc. All rights reserved.
Built for Today
Ready for Tomorrow

20. 20© Cloudera, Inc. All rights reserved.
What’s Driving Hadoop to the Cloud?
Enterprise customers using cloud for big data analytics
Hadoop deployments in cloud are
accelerating:
● Executive mandate: minimize on-prem
datacenter footprint
● Perceived lower overall TCO
● Increased agility: end-user self-service
● Elasticity: optimize infrastructure usage

21. 21© Cloudera, Inc. All rights reserved.
The Future is Hybrid & Multi-Cloud
76% of companies will embrace hybrid cloud1 82% of enterprises will have a multi-cloud strategy2
1 Gartner, Market Trends: Cloud Adoption Trends Favor Public Cloud With a Hybrid Twist
2015
2 RightScale 2016 State of the Cloud Report

22. 22© Cloudera, Inc. All rights reserved.
Embrace Transience for
Lower Costs
Decoupled Storage and
Compute for Elastic Scale
Patterns of Cloud-Native Applications
Flexibility, Self-Service Models, and New Cost Dynamics
Compartmentalize for
Greater Isolation
Object Store
COMPUTE
1h
r
SPIN UP SPIN
DOWN
Object Store

23. 23© Cloudera, Inc. All rights reserved.
Run Concurrent Workloads on Shared Data
App Delivery
(Operational
Database)
Reduce Operating Costs New Insights, New Revenue Run Without Risk
Enterprise-grade to protect your
business, no matter what
▪ Persistent production-critical
clusters
▪ Periodic sync
▪ All local storage
Only pay for what you need,
when you need it
▪ Transient clusters
▪ Elastic workload
▪ Object storage centric
ETL/Modeling
(Data Engineering)
BI/Analytics
(Analytic Database)
Explore and analyze all data,
wherever it lives
▪ Transient or Persistent clusters
▪ Sized to demand
▪ Local or object storage
Cloud Object Store Local Hadoop Storage
Backup to cloud

24. 24© Cloudera, Inc. All rights reserved.
Cloudera in the Cloud
Size compute and storage
independently, grow and shrink
clusters dynamically, and pay only
for what you use on ad-hoc,
transient workloads
Preserve business flexibility and
data portability and minimize cloud
lock-in by running in any one of the
three major public cloud providers
or in private cloud
Reduce risk with comprehensive
manageability, availability, security,
and governance required for
production big data workloads
Elastic Hybrid/Multi-Cloud Enterprise Grade

25. 25© Cloudera, Inc. All rights reserved.
Providing a complete view of consumer
watching and buying habits
• Helps customers optimize their ad
spend for greater campaign ROI
• Improves processing performance as
data volumes double
• Boosts agility and flexibility and
reduces risk with hybrid and
multi-cloud strategy
CUSTOMER 360
DRIVE CUSTOMER INSIGHTS

26. 26© Cloudera, Inc. All rights reserved.
Adopt an Agile Approach
Successful projects start small, fail often, and iterate to success
1. Get data you already have, or create
new data.
2. Explore and analyze, quickly.
3. Deploy your application.
…and repeat
Add:
new data sources, more
users, more use cases,
more complex analytics,
go real-time
Collect, Create,
Manage
unlimited data
Explore, Analyze
data in many ways
Operationalize
insights to drive action

27. 27© Cloudera, Inc. All rights reserved.
Getting Started is Easy
① ②
Download or Deploy
in the Cloud
Signup for
Training
Contact us or a Partner
to Start a POC
③

28. 28© Cloudera, Inc. All rights reserved.
Thanks!