Having a content optimized website comes down to creating specific content for a specific person at a specific time. This live presentation took place @DUO on Tuesday, October 22, 2013, but you can still take away a lot from the slides themselves. Learn what content optimization is all about, see examples, and get acquainted with the tools that help us reach the optimized site of our dreams!

1. @DUO How to Create
a Content Optimized
Website

2. Your Presenters
Ariel Upton
Marketing Coordinator, Duo Consulting
@arielupton | LinkedIn
- Favorite inbound marketing tool | A/B Testing
- Writes blog posts during my bike ride to work
- Currently recording my first album
Ashley Kelnhofer
Marketing Coordinator, Cloudbakers
@ashleykelnhofer | LinkedIn
- Favorite inbound marketing tool | CTA
- Taking notes in Google Keep is my secret to staying organized
- I just visited paris for the first time last month

3. WHAT IS CONTENT
OPTIMIZATION?

4. CREATING SPECIFIC CONTENT,
FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.

5. SPECIFIC CONTENT
LANDING PAGES - EBOOKS - BLOGS

6. SPECIFIC PERSON
INDIVIDUAL BUYER PERSONAS

7. SPECIFIC TIME
WHAT STAGE IN BUYING CYCLE ARE THEY?

9. THERE IS NO SUCH
THING AS RANDOM
CONTENT.

10. WHAT DOES OPTIMIZED
CONTENT LOOK LIKE?

11. MODCLOTH

12. URBANBOUND

13. HUBSPOT

14. CONTENT OPTIMIZATION
DOESN’T LOOK LIKE...

15. DUO CONSULTING

16. CLOUDBAKERS

17. WHAT IS STANDING IN THE WAY
OF YOU AND THE OPTIMIZED
SITE OF YOUR DREAMS?

18. LET’S PLAY | CONTENT KINGDOM

19. HURDLE # 1
DO YOU HAVE THE
RIGHT RESOURCES
TO CREATE SPECIFIC
CONTENT?

21. HURDLE # 2
ARE YOU CREATING
SPECIFIC CONTENT
FOR SPECIFIC
PEOPLE?

23. HURDLE # 3
DO YOU HAVE
SPECIFIC OFFERS
AND PROMOTIONS?

25. HURDLE # 4
DOES YOUR SITE
HAVE CLEAR
CALLS-TO-ACTION?

27. HURDLE # 5
DO YOU HAVE A
WORKFLOW?

29. LET’S PLAY | CONTENT KINGDOM

30. OPTIMIZATION
RELIES ON
SPECIFICITY.

31. WHY IS IT IMPORTANT

32. PEOPLE
PEOPLE WANT TO FEEL LIKEWANT TO
PEOPLE.
FEEL LIKE
PEOPLE.

33. DON’T
BE CREEPY.

34. USE YOUR INTEL TO CREATE
THE BEST USER EXPERIENCE

35. HOW CAN INBOUND HELP

36. CREATING SPECIFIC CONTENT,
FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.

37. KEYWORDS

38. BLOG

39. CALLS TO ACTION

40. FORMS

41. LANDING PAGES

42. LANDING PAGES

43. Duo Consulting is a web development
agency changing the way organizations
market and communicate online.
We believe in open | open book, open
source, open minds.
We’re focused on opening up
opportunities for our clients through
inbound marketing & enterprise social
networks built on Drupal and Hubspot
platforms.

44. CLOUDBAKERS SLIDE

45. @DUO How to Create
a Content Optimized
Website