Increase Customer Engagement With Salesforce Marketing Cloud

Increase Customer
Engagement With
Salesforce
Marketing Cloud
cloud.analogy info@cloudanalogy.com +1(415)830-3899

Agenda
Introduction to
Salesforce Marketing
Cloud
Salesforce Marketing
Cloud Features
Why Choose
Salesforce
Marketing Cloud?
What Marketing
challenges can be solved
by Salesforce Marketing
Cloud?

Introduction To Salesforce Marketing Cloud
Salesforce Marketing Cloud is the platform to deliver
relevant and personalized journeys across different
channels and devices – enabling marketers to deliver the
right messages to the right people via the right channel.
Salesforce Marketing Cloud provides a secure and
scalable platform to track and report every step of
the journey of your customers, manage marketing
campaigns, and interact with the customers.

The Future of Customer Engagement
Guided Sales
Connected Products
Conversational Service
Smart Apps
Intelligent Communities
Predictive Marketing
Uniﬁed Commerce
Actionable Analytics
Connect with your customers in a whole new and engaging way

WHAT MARKETING
CHALLENGES CAN BE
SOLVED BY
SALESFORCE TM
MARKETING CLOUD?

Why Choose Salesforce Marketing Cloud?

Overview Of Salesforce Marketing Cloud Features
Mobile Studio Social Studio
Personalization
Builder
Audience Builder
Content Builder
Analytics Builder
Advertising
Studio
Web Studio
Email Studio

Challenge 1: How to Gain Valuable Customer Insights?
Successful marketing demands a deep understanding of
customer preferences and behaviors in order to create
effective interactions and deliver specific responses.
Solution: Salesforce Marketing Cloud offers a wide
range of tools and resources that help marketers
understand the customers in a better manner and
deliver a relevant and personalized journey.

Today's marketers need to be more smart and strategic to
improve customer retention and satisfaction. But how can
marketers identify the best customers to serve them?
Solution: Salesforce Marketing Cloud helps marketers
access customers' behavioral history to predict future
actions and responses. Marketers can then easily drive
personalized customer experience and stimulate
positive business impact.
Challenge 2: How to Drive Better Customer Experiences?

Challenge 3: How to Deliver Effective Communication?
Effective marketing
communication can
be difficult in today's
digital age.
Marketers need to
create and deliver
personalized content
according to interests
of customers.
Solution: Marketers can use the Marketing Cloud to send personalized and
relevant messages to the target audience. The Drag-and-Drop content feature of
Salesforce Marketing Cloud makes it easy for marketers to create and utilize
engaging emails.

❖ Journey Builder
1. Track multiple variations of channel, timing, content, and
frequency of emails.
2. Guide customers on 1:1 journey across channels.
3. Frequently monitor and respond to customers based on their
current and past behavior.
❖ Email Studio
1. Marketing automation connects interaction across any channels
and devices.
2. Use responsive email templates.
3. Craft 1-to-1 customer experience with dynamic content and
JavaScript.
❖ Predictive Intelligence
1. Generate a predictive profile for each and every contact.
2. Understand customer preferences and choices.
3. Automate marketing decisions based on customer behavior.

❖ Mobile Studio
1. Allows tracking and sending of messages.
2. Effective customer Interaction through two-way mobile communications.
3. Customize marketing with SMS, push notifications, and chat messaging.
❖ Advertising Studio
1. Digital advertising campaigns across Facebook, Google, Twitter, YouTube, Google Ads,
Pinterest, LinkedIn, Instagram, and more.
2. Lead Capture connects your Facebook advertising leads to your Marketing Cloud
data in real-time.
3. Effectively manage advertisements using automation rules, team
collaboration, and permutation.
❖ Social Studio
1. Listen, engage, and publish using powerful social media
marketing tools.
2. Monitor social media activities and strategies from any
device,anytime.
3. Gain effective relevant feedback across your marketing,
service, and sales campaigns.

❖ Customer Data Platform
1. Provides real-time engagement.
2. Helps you utilize intuitive email analytics and reporting.
3. Lets you discover deep insights into your data with predictive analytics using Salesforce
Einstein.
❖ Personalization Builder
1. Delivers predictive content with custom and default layouts
across multiple channels.
2. Tracks page views and click-through rates with predictive
web analytics.

1. Customer 360 Truth
Salesforce introduced Customer 360, an integrated CRM platform that brings organizations and
customers together.
Using Salesforce Customer 360, organizations can effortlessly unify all
of their data across all touchpoints to source of truth about their
customers.
Customer 360 Truth also helps organizations connect customer data,govern
Privacy, authenticate identity, segment audiences, and personalize
experiences.

Marketing Cloud on Microsoft Azure
Marketing Cloud will now function on Microsoft Azure, unlocking new growth opportunities for
customers. The integrations will assist sales and service users to swiftly access Salesforce records
directly in Teams.This move allows Salesforce to optimize Marketing Cloud performance to meet
increasing customer demands.
Salesforce users will help brands manage privacy, data security, and
compliance requirements on a global scale.

THANK YOU

Increase Customer Engagement With Salesforce Marketing Cloud

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