Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others

1. Influencing Consumer behavior In world 2.0 An Introduction to Cloud9 Media

2. Cloud 9 Media Cloud9 Media is a Social Media Conversations Company. We connect brands to communities via technology! Explore the endless possibilities in world2.0 with Facebook, Twitter, Linked In, You Tube, Blogs and more!

4. Where is the Audience 2/3 of the Global internet population is on Social Networks AC Neilson Survey 2009 Visiting Social Networking sites is the 3 rd most popular activity online ahead of Email Source AC Neilson 50% of all Indians on the internet are on social networks 19 Million Indians spend their Time on social network everyday Source - Comscore

6. Increase Brand Awareness – Advertising Build the brand amongst Buyers– PR & Events Create Needs - Advertising Clarify Price Positioning and Showcase Range – Direct Marketing Get Feedback – Direct Marketing & BTL Influence Perception- PR & Events Traditional Marketing & Communications

7. Solution in the Internet CLOUD Increase Brand Awareness Build the brand amongst Buyers Create Needs Clarify Price Positioning and Showcase Range Get Feedback Influence Perception

8. By shaping and guiding conversations marketers today can Make their brand More Approachable More Desirable More Sharable Than ever before!

12. Our Experience & Reach into Social Media Client: Nike India Campaign: EPL4India & ibhola2010 Reach: 3.7 Million Conversations Client: John Keells Foods Campaign: Sasha Keells Reach: 3.0 Million Conversations Client: Lerros India Campaign: Officially Casual Reach: 2.1 Million Conversations Client: Eat Out Delhi Campaign: Eat Out Delhi Reach: 4.5 Million Conversations Client : D&A Retail Campaign: Style D&A Reach: 1.0 Million Conversations

13. Select Clients

14. Objective : Use Social Media as Blue Ocean strategy To create product awareness in the category and generate sales Situation: John Keells Foods – Sri Lankan Food & Hospitality Giant enters crowded Indian Market for Processed Continental Meat Products – meets stiff competition from home grown incumbents . Solution: Brand Messenger – Cloud 9 Media created Sasha Keells - the brand personality on social media Love & Food – Cloud 9 Media created brand interactions via occasions and recipes using Keells Products on Sasha’s Blog ‘ Gourmet Affairs’ Over 274,000 friends, followers, visitors created 3 Million messages In 30 Days Via Facebook, Twitter Followers, Blog posts Social Commerce For Keells Foods India: Influencing buying behaviors using Social media Case Study

20. So what’s the BEST way to communicate on Social Media?

23. Ready to get your Brand Talking? Call Nipun: + 9818450157 [email_address] Call Jay: + 9811044801 [email_address] For more information, please visit www.cloud9media.biz