2012 Digital Opportunities
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2012 Digital Opportunities for Web and Mobile Marketing, to Increase website visitors and search engines visibility!
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2012 Digital Opportunities
- 2. 1 Year of the QR Code Smartphone Shipments overtake PC’s – it’s QR Code Time! Mobile Optimized Websites become a necessity and Early Mover Opportunity!
- 3. 2 Local Results Take Over Local Search Engine Results become Predominant no matter the device!!! SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
- 4. 3 Smartphone/Tablet UX Best User Experience does not mean Apps as Browser Experiences are Preferred SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
- 5. 4 Mobile Data Collection In the moment Data Collection is Facilitated by Mobile as Survey Taking Devices Less Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!
- 6. 5 Inverted Pyramid SEO Your Website Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Index Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page Optimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index Pages The Need to Provide Satisfactory User Experiences across Multiple Webite Pages
- 7. From Social Networks to 6 Communities Smaller, Targeted Digital Groupings Greater Targeting with Increased Conversion Rates
- 8. 7 Above the Fold 2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold” The Latest Challenge will be to Make the User Experience SEO compliant
- 9. 8 Linking for Traffic Linking to Thematically Relevant Content for both SEO and Increased Traffic Finding those Links that Monetize your Website through Relevant Traffic
- 10. 9 Need for Social Proof Social Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity! Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance
- 11. 10 KeywordingDemographics Enhanced PPC as Facebook & YouTube Pay per Click campaigns focus on Audiences Choosing the correct Demographic Keyword volumes is the next step in Smart PPC
- 12. For new Digital Marketing & Traffic Building Ideas please Contact Us! CLOSEUPAgency.com info@closeupagency.com