This SWOT analysis examines an MP3 player. Strengths include enabling internet streaming of music from Spotify. Weaknesses are that Spotify premium is required to access full features and offline listening. Opportunities exist in making the player affordable, including large storage, and pocket-sized for portability. Threats are established competitors like Apple, whose loyal customers may not switch, and Sony's lower prices.

1. SWOT Analysis- MP3 Player

2. STRENGTHS
One of the strengths of the MP3 player is that it allows internet streaming of music from
Spotify. Spotify is a good app as it enables people to listen to music for free, and without
spending lots of time downloading music. Internet streaming gives this MP3 player an
edge against competitors, such as Apple.

3. WEAKNESSES
One problem with the MP3 is that in order to prevent adverts on Spotify, to listen to
music off shuffle mode and to listen with the highest sound quality, customers will
need to pay for premium.
Customers are probably more likely to use their MP3 when they are out of the house.
This means they might not necessarily always have internet access from where they
are. Spotify premium users can listen to music when offline, though customers who
use Spotify for free can’t. This might mean some customers might find themselves
unable to listen to music some of the time.
Currently, I see nothing other than access to Spotify that differentiates this MP3 from
Apples products. I don’t think that this alone will be enough to convert Apple users to
this product.

4. OPPORTUNITIES
In order to compete with the other producers of this product on the market, it might be a
good idea to consider selling the product at an affordable price. The main competitor,
Apply, sells products around £90 and above. By making this MP3 more affordable, it will
make it more accessible to an audience who might not be able to afford Apple products.
It is important that the MP3 has a large amount of storage so that customers can store a
large quantity of music on it. The iPod touch can store 32GB, so in order to achieve an
edge over them you could aim to enable more storage.
Customers might feel that it is important for the MP3 to fit inside a pocket. They are most
likely to use the MP3 when they are out and about, so making it easy to carry around is
very important.

5. THREATS
Apple are the current market leaders in terms of music devices. I think that Apple
customers are very loyal to the brand, and you may find that they are not willing to switch
to something new.
There are also currently other products on the market that are competing with Apple, for
example Sony. Sony could be another threat to you on top of Apple. Sony is a fairly well
recognised company already, and are cheaper than Apple, so this could be difficult to
compete with.