Background and benefits of using Social Media

1. Social Media: It’s a (R)evolution

3. What Is A Social Media Experience

4. “Social Media is content created by people using highly accessible and scalable publishing technologies…” (Wikipedia)

5. “It’s the democratization of knowledge and information. Traditional media monologueshave transformed into social media dialogues”

6. Social Media is Sharing

9. 300k new sign ups to Twitter everyday 105m registered twitter users 27.3m The amount of tweets sent daily 1382% The monthly growth rate of twitter users from January to February 2009 600m Search queries on Twitter each day

10. 60 MILLION users on LinkedIn (growing rate of one new member every second) 7.7 MILLION unique monthly visitors (up from about 3.6 million unique monthly visitors a year ago)

12. South Africa has about 5,3 million Internet users (10,8% of the population). An estimated 41% of South African Internet users are on Facebook By 2013, Internet penetration in South Africa is expectined to reach 20%

13. Reasons Why People Think Social Media Is Not For Them

14. 1. Its Just a Trend: The first Social Network Emerged almost ten years ago and today billions of people world wide use them

15. 2. Companies can’t control what people are saying: The fact is that they never could. People already talk about your business – social media just makes it easier to hear

16. 3. The only people on the Internet are kids: In the six-month period ending July 2009, Facebook saw a 513% growth in 55 + users The average age of Facebook users in SA is 33 Twitter and YouTube at 31

17. Social Media Allows You To Build Relationships Generate positive word of mouth about your brand or product or service Understand your competitor better

18. Social media gives you what TV never could - a chance to be engaged and engage others

19. Social Media is About Creating Sharing Engaging Listening

20. so social media… …is a conversation you really shouldn’t be missing out on

21. Rules of engagement Be clear about your online identity Show interest in others and offer value Build your reputation on a social media site or platform first before start promoting anything Be careful. Don’t say anything that could come back and bite you

23. Thank You www.clintonliederman.wordpress.com / www.thereconstructed.com / www.impactdirect.org.za clinton@rlabs.org Clinton Liederman @clinton316 clintonliederman +2721 469 1138 +2721 699 1453 082 082 4166