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Word press.org or wordpress.com – which blog should perth businesses use
- 2. If you’re a Perth business owner and you want to look at succeeding locally, creating a
Perth-focused Wordpress blog could be a great option for you. Blogs are a great
way to communicate with your customers, an effective way to market, and to gain
organic rankings in the top search engines. You’ll find that Wordpress.com offers free
Wordpress blogs to anyone who registers. But creating a blog with a WordPress.org site
could be a much better fit for your business, even if it’s not totally free.
3 Reasons why a Dot Org Wordpress Perth blog is better than a Dot Com
For Australian businesses, a “dot
com dot au” (.com.au) address
appeals to local customers. When
people see a local address, they’re
much more likely to get in touch.
You want to laser-target your
desired customers so that every
click has the potential to result in a
sale. When search engine spiders
look at your blog in an effort to
index new pages and see that your
blog has a .com.au address, rather
than a .wordpress.com address,
you’ll have a greater chance of
being listed to Australian clients
who are searching for whatever it
is you’re trying to sell.
Furthermore, when you use your own domain, rather than sharing
the .wordpress.com domain with a zillion other bloggers, you narrow the focus of
your site. Search engines see it for what it’s really about and it can rank as much
more relevant to your subject matter (Trust us, this is better for you!). From an
SEO perspective, the more targeted and local a Perth business is, the more
chances of getting seen by Perth-area consumers.
A .org WordPress Perth blog will offer you full editorial and design control. When
signing up for a .com version, you’re not allowed advertisements and
functionality is limited. Your own WordPress blog is totally owned by you. You
can design and build it the way that suits your business and your objectives.
©2009, Oracle Digital Page | 1
- 3. How much is it for a new .org WordPress Perth blog?
If you want to set up your own blog, you can register a domain for under $10 a year.
Hosting can be inexpensive at a few dollars a month. A pretty small investment for full
control and improved search engine optimisation, don’t you think? If you have an
existing website, you can probably add a Wordpress blog to it without additional
domain registration or hosting fees.
And to optimise your Wordpress blog even further, consider contacting Oracle Digital, a
Perth SEO company that can help you find more ways to target local Perth customers
within 50 km of your address.
©2009, Oracle Digital Page | 2