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Building and Protecting Your Online Brand
- 2. Building & Protecting your Online Brand.
- 3. Rule #1 Think if yourself as a brand.
- 6. Rule #2 Think before you publish.
- 7. Think about that post, then rethink it.
- 8. It never goes away....
- 9. Rule #3 Have a plan and stick to it.
- 10. For me? Twitter – 90% promotion and though leadership, 10% fun. Mostly branding, building reputation as a online marketing leader, show personality and political bent. Very little on kids, travel, etc. No more than 3-4 per day. Facebook – 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc. Not for professional contact. Google+ – 90% promotion and though leadership, 10% fun. Use for SEO. LinkedIn – 100% brand building. Meet before accepting invites. 3-4 posts/week. Instagram – 90% fun, 10% professional. Account is locked. Vine – 100% fun. Account is open. Media – look for primarily professional posturing opportunities paultenhaken.com
- 11. Professional Branding LinkedIn YouTube Twitter Google + Start a Blog Facebook Instagram Vine Pinterest
- 12. Facebook
- 13. Twitter • Unless you lock down your account, Twitter is an open book • Direct messages get you in trouble • Dnt tlk like u txt. k?
- 14. LinkedIn • How to use it? • Make your profile sing • Hire a bio writer • Create connections • Get recommendations….don’t be afraid to ask! • Get endorsements • Pimp your profile
- 15. Google+ • Sign up for Google+ • Create your account like you would any other social network. • 343 million active users. • Authorship
- 16. The Media are your Friends • Be proactive • Make their job easier
- 18. REPUTATION MANAGEMENT National Labor Laws are in your favor, but don’t push it.
- 19. Takeaways • You are not an just a person, you are a brand. • Understand what you do has an impact on your brand. • Be defined by who you are as an individual.
- 20. Thank you!
Notas do Editor
- Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
- Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
- Discovery
- Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
- Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.
- Wireframes
- Wireframes
- Wireframes
- Wireframes
- Reputation Management
- Reputation Management
- Reputation Management
- Responsive web design is fully suited to our new multiple-screen society. Sites are built with clear goals like leads, sales, and conversions Entira example: Agricultural consulting company with new website that adapts to the audience, no matter what screen their reading on. Updating the site once updates it across every device.